The Impact Factor Movie


Season Two – Episode One – Shonda Rhimes, Year Of Yes, and Unconventional Values 1

Behind the scenes of the creation of three movie projects collectively known as The Impact Factor. This episode talks about Shonda Rhimes, and her book “The Year Of Yes”, the instant New York Times bestseller from the creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away With Murder as Shonda shares how saying YES changed her life, the fear of saying yes and unconventional values.

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Fighting “The Resistance”

The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt and it’s trying to kick mine. To make it worse, all creative types experience “resistance” from not only the inside, […]

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HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]

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How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]

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Deep in the Screenplay 2

In case you haven’t missed me, I’ve been buried this summer deep in the writing of the screenplay for the Impact Factor Feature Narrative Film. A three time Academy Award Winning Writer and Producer offered to help me and I have to admit, it took my thinking to a whole […]

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You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]

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Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]

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How does the business community profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?

Shel Horowitz is working on his 10th book, Guerrilla Marketing to Heal the World (Morgan James, 2016)” and asked me the question … “Can you give me 500 to 1500 words (shorter is better) on how the work you’re doing allows the business community to profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?”

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Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]

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