The Impact Factor Movie


HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]

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How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]

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Deep in the Screenplay 2

In case you haven’t missed me, I’ve been buried this summer deep in the writing of the screenplay for the Impact Factor Feature Narrative Film. A three time Academy Award Winning Writer and Producer offered to help me and I have to admit, it took my thinking to a whole […]

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You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]

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Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]

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How does the business community profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?

Shel Horowitz is working on his 10th book, Guerrilla Marketing to Heal the World (Morgan James, 2016)” and asked me the question … “Can you give me 500 to 1500 words (shorter is better) on how the work you’re doing allows the business community to profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?”

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Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]

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