The Impact Factor Movie


Fighting “The Resistance”

The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt and it’s trying to kick mine. To make it worse, all creative types experience “resistance” from not only the inside, […]


HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]


How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]


Deep in the Screenplay 2

In case you haven’t missed me, I’ve been buried this summer deep in the writing of the screenplay for the Impact Factor Feature Narrative Film. A three time Academy Award Winning Writer and Producer offered to help me and I have to admit, it took my thinking to a whole […]


You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  https://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]


Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]


Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]