SOMETHING TO THINK ABOUT: Moments of Excellence.

Every so often, I try to take my expectations up a notch in an endless quest for excellence.

The first time I really discovered how far I could take excellence was when William L. Belan, who was on the committee approving the written analysis for my Master’s Project told me that the committee wanted me to rework my paper. That was a big disappointment and a huge learning moment.

I had thought that I’d done pretty well, but I discovered that I hadn’t even scratched the surface of what was possible.

Reading the revision of that paper today, I’m astounded by the depth of analysis that was entirely absent from my first draft that only showed up when I was afraid I might not get my degree.

That first draft wasn’t the first time I’d failed to achieve excellence.

Guilty of big thinking, I’ve failed at many projects.

My Requiem Mass is not even close to being finished. A novel I attempted in my twenties is unfinished.

If you want to do something big, you pick your moments.

Excellence is hard and runs deep.

Excellence requires a lot of energy, time, and effort.

My very first book was excellent because I made a decision to put in the work.

Excellence is fleeting.

Excellence is difficult to sustain.

It’s work.

If you make the decision to make something really excellent, you have to commit and persist.

The Impact Factor Movie was a real test of persistence.

So many things have to be excellent for a movie to be excellent.

You can’t do that alone.

Movies are collaborative.

Excellence is a choice and you have to make it every day — again and again.

When you slack off and don’t do the work, you have to go back and do it again and again.

Just like that paper so many years ago.

You do the work and you do the rework.

You get tired and you have to find the energy.

Choose your projects wisely.

If excellence is going to last, it needs to be preserved in something worth making.

So go create something valuable.

And then rework it again, and again … long enough to make it excellent.

That’s how you create true impact.

I’m working on something right now.

Together we can make it excellent.

You can check it out right now at:

Together we can make it excellent.

All the best,


Ken McArthur

Best-Selling Author and Producer
The Impact Factor Movie
The Impact Masterminds

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.