Why People Don’t Follow Through

We don’t follow through because it’s hard work.

Following through on our intentions is a challenging task that requires discipline, motivation, and perseverance. To understand why it’s hard for people to follow through, take a look at the stages of change that individuals often go through when they are trying to make a significant change in their lives.

The first stage of change is pre-contemplation, where individuals are not yet considering making a change. At this stage, they may be unaware of the problem or not see the need to
change. Without recognition of the issue, they are unlikely to take any steps toward following through on their intentions.

The second stage is contemplation, where individuals recognize that there is an issue and begin to consider making a change. At this stage, they may weigh the pros and cons of making the change, explore their motivations and barriers, and gather information to inform their decision.

The third stage is preparation, where individuals are ready to take action and begin planning how they will follow through on their intentions. At this stage, they may set specific goals, develop a plan, and identify the resources and support they need to make the change.

The fourth stage is action, where individuals begin to take concrete steps toward achieving their goals. At this stage, they may implement the plan they developed in the preparation stage, seek out additional support and resources, and take steps to overcome any obstacles or challenges they encounter.

The final stage is maintenance, where individuals work to maintain the changes they have made and continue to build on their progress. At this stage, they may continue to seek support, set new goals, and monitor their progress to stay motivated and focused.

Throughout these stages, individuals may encounter various obstacles and challenges that make it difficult for them to follow through on their intentions. These include a lack of motivation, fear of failure, competing priorities, or external stressors. By understanding these challenges and the stages of change, individuals can develop strategies to overcome them and achieve their goals.

One reason why it’s hard for people to follow through is that they often lack clear goals or plans. Without a specific target in mind or a roadmap to get there, it’s easy to lose focus and become distracted by other things. This lack of clarity can lead to procrastination, as we struggle to prioritize our tasks and make progress toward our objectives.

Another reason why people struggle to follow through is due to fear of failure or success. Sometimes we doubt our abilities and worry that we will not be able to achieve what we set out to do. Other times, we may fear the consequences of success, such as increased responsibility or attention. These fears can lead us to self-sabotage, procrastinate, or avoid taking risks altogether.

A lack of motivation can also make it hard for people to follow through on their goals. When we are not excited or passionate about what we’re doing, it’s easy to become bored, disengaged, or demotivated. This can be especially challenging when we are working towards long-term goals that require sustained effort and dedication.

Finally, external factors such as stress, distractions, or competing priorities can make it difficult for people to follow through. When we’re overwhelmed by external pressures or distractions, it can be hard to stay focused on our goals and take the necessary steps to achieve them.

Long answer, but if you want a shorter one …

  1. We may not be ready to change.
  2. We might not be focused.
  3. It might not be our priority.
  4. We may not have the energy or motivation to do the work.

And a million other reasons.

Bottom-line, people do only what they are compelled to do and only do it at the moment they are compelled to do it.

If you want to get someone to do something, you need to make it compelling AND give them a reason to do it right now.

Just my two cents!

All the best,


Ken McArthur

Best-Selling Author and Producer

The Impact Factor Movie
The Impact Masterminds

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.