About Choices

ABOUT CHOICES: We all make choices every day. The choices we make are exactly what we want to do at that moment.

As humans, we are required to make those choices with incomplete information and often quickly, so we are hard-wired to choose based on what we know, and what we sense in that moment is the best option. Sometimes, the choices are excellent and sometimes we make awful decisions. Being aware of the outcomes of our decisions can help us train to make better choices faster and with less information.

Being aware of our prejudices, strengths, and weaknesses can also help. As far as purpose and meaning go, I tend to find that we are at our best when we are both taking care of ourselves and giving to others. Living inside ourselves can be a lonely existence and giving to others can be a joy and besides, it makes the world a better place to live in.

Working together, we can do so much more than we ever could alone. That has meaning and purpose. Remember, the choice is always yours and you can always choose to make a better one, right up until the time you can’t.

That’s why drivers think they are doing so well. There is strength and efficiency in making quick decisions and moving on. Of course, if you make the wrong one too quickly, you run out of options.

That’s why the analytical person tells you to be sure to check out all of your options. Then the intuitive person tells you just to go with your gut, because it’s usually right, and someone else will tell you to get organized before you do anything!

They are all right and all wrong. We need both speed and quality when we make a choice.

YOU get to decide what’s most important, meaningful, and purposeful for you right now. That can change in a heartbeat, but it’s your choice today.

All the best,


Ken McArthur

Best-Selling Author and Producer

The Impact Factor Movie
The Impact Masterminds

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.