Guidelines for Viral Video Success



Videos (especially viral videos) are HARD.

Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain.

You can find models that have worked and adapt them to your personal message.

That said, here are a few …

Guidelines for Viral Video Success …

  1. Short and Simple

A viral video should typically last no longer than three (to five, if you must) minutes. Since you’ll lose almost half of your audience by the end of minute one, put your most interesting, fascinating, funny, or surprising information first and foremost in your video.

  1. Emotional Content (But preferably upbeat.)

Emotions are crucial.  If we aren’t moved, we won’t act. But, it’s much more effective to create POSITIVE emotions. The most highly sharable content tends to evoke strong emotions in the reader or viewer. And of those emotions, the most sharable content tends to be that which had a positive or upbeat note. Happy emotions tend to outperform sad emotions in the realm of sharability.

  1. Clear, Repeatable Message

We can only remember three things when we are YOUNG.  After that we are lucky to remember one.  If people can’t remember your message, they can’t spread it.

  1. Clear Brand

We are all now media trained. All those thousands of hours watching media have an effect. We are REALLY good at detecting stock videos and cliché.  If it’s not personal it’s not felt. That’s why you on video makes it better than a spokesperson.

  1. Clear Reason Why

Nobody is going to do anything if we don’t give them a reason why they need to do it and a compelling reason to do it right now.

  1. Actionable

You have to give them something very SPECIFIC to do and an easy way to do it, otherwise the default is to do nothing.

Bonus Points …


Tie your video into something that’s happening right now that already has people talking.  Stuff happens all the time, and we KNOW it’s going to happen in advance.  Someone will die, someone will live, someone will be brave, someone will be a coward.  We already know it’s going to happen, so why not prepare your thoughts and materials now and when SOMETHING happens, you are ready to show people what to do about it in a timely way.


Get people to comment and then respond to those comments and share what they have to say.

All the best,


Ken McArthur

Best-Selling Author and Producer
The Impact Factor Movie
The Impact Masterminds
The Impact Action Plan Workshops

P.S. Like I always say, working together, we can do so much more than we can alone.  Here are a few ways I might be able to help.

P.P.S. Here’s the addresses to find me on Twitter and Facebook …



About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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