Your Audience Is Out There Somewhere!
It doesn’t matter who you are, what your opinions might be or even whether you have anything to say worth listening to.
Someone is willing to listen to YOU right now.
In fact, they are listening to someone right now and they might as well be listening to you!
But, most likely they aren’t.
Even if you have thousands of fans, clients, customer and supporters for your ideas, products and services, you haven’t even touched the surface of the audience available to you right now.
As I write this there are 310,574,391 people in the United States alone and the world has a few more … 6,877,731,978 at last count.
I’m pretty sure you aren’t reaching them all.
But, I’m also just as sure that there are THOUSANDS of people who agree with what you want to say — No matter what you think.
1. “Who IS your Target Audience”
- What type of audience do you want?
- Are you looking for a particular age, gender, location etc – or stage of life, political interests?
- What are the personality traits, emotions, needs, passions and frustrations of you audience?
- What value or benefit can you bring to the table?
- Who is your ideal customer?
- What kinds of groups or associations would they join?
- What do they dislike?
Try imagining a prototype person who is your main audience.
- Name the person.
- Give them an age.
- An outlook on life.
- A job.
- A family.
- A city to live in.
- An Education.
Do you have more than one audience?
Why not list them all out?
- What is cool to these people?
- What impresses them?
- How do they interact?
- Are they technical?
- Are they sophisticated?
- Are they conservative?
- Are they radical?
What is the tone of their language?
- Do they use slang?
- Do they want “Just the facts?”
- Are they emotional?
- Are they angry?
- Do they have a history together?
What do they want and need?
- What are they missing?
- What are their problems?
- What do they value?
- What is most important to them?
- What are they least likely to care about?
The best way to spread your message is to start by observing what is already being shared, discussed and admired by your audience.
2. “Identify where your audience is and what they do”
- Where do they hang out?
- What activities are they taking part in?
- Are they readers?
- Social animals?
- Do they have their own jargon or lingo?
Talk to your audience
- Do surveys.
- Ask your friends and relatives what things they would look for if they were your potential customers.
- Find online forums that appeal to your audience.
- Research what your competitors are doing.
- Keep on top of what your industry buzz is about for successful target marketing.
- Subscribe to relevant newsletters and publications.
- Use market research to find vendors and content providers.
- Search Google for blogs, profiles and groups.
Look for “Hot Spots”
Where does my target go to …
- Read the news
- Catch up with friends
- Be entertained
See who’s getting results …
Which items are …
- Getting the most buzz
- Gathering responses
- Causing controversy
- Being the most useful
Check your competitors …
Be sure to locate your competitor’s online presence to make sure you’re heading the right direction.
- Focus on high-traffic sites, events and profiles …
- Find potential partners, what websites are they on.
- Don’t stop researching your target audience. Your marketing strategy must keep pace with change.
Check your own analytics.
Google Analytics is a great way to see who refers readers to your site. Check out where your audience comes from and visit those sites. Then check and see where they are going when they LEAVE your site.
3. “Find the key influencers”
Who are the key …
- Print Publications
- Media Outlets
- Social Media Addicts
Then figure out what motivates them to move your message out to the masses.
4.” Engage with Empathy”
You don’t stand out in a crowd, by standing there and yelling. Think about the boy who cried “Wolf.” It works the first time, but after a while people tune you out.
Introduce content or conversations your audience is interested in using a voice that commands respect or affection or they won’t listen to you.
- What is my audience interested in?
- What would they want to read?
- What do they search for?
- How can I entertain?”
- Be personal
- Be helpful
- Be enjoyable
- Ask questions
- Be human
- Be nice
- Be interesting
- Use their language and jargon
- Share media (pictures, videos, reports) they will connect with
5. “Expand the edges”
Reach out to your audience and become part of communities.
- Subscribe to blogs
- Join networks
- Join groups
- Write articles
- Publish a book
- Attend live events
- Create useful content
- Comment on blogs and forums
- Set up Google Alerts to track mentions.
- Use StumbleUpon – to discover and read new content
- Introduce yourself – Sending someone a personalized email shows them that you have noticed them and you care about them enough to personally contact them.
- Respond to posts
- Answer questions
- Solve problems
- Make them notice your presence.
- Share interesting content.
- Check out advertisements
- Use Google Trends and Trendrr to search for what is trending now.
- Use Quantcast to get data (size, age, income, education etc) on your audience.
- Use Technorati to search for hot blogs and posts.
- Use Dan Zarrella’s ReTweetability Index and Wefollow.com to find the most influential Twitter accounts by keyword and number of re-tweets.
- Use local geo-targeted directories such as Placeblogger
- Search Facebook fan pages
Find out who and what is popular
- What posts are drawing comments
- What is being retweeted
- What Fan pages have high followers
- What topics are hot today
- What is the news media covering right now
- Which headlines are drawing you in
- What videos are getting the most views
6. “Deliver quality solutions”
Think about who you are, what you stand for, and what valuable contributions you can make to your audience.
Be as specific as possible.
- What do you have to say that will surprise your audience?
- What do you want your audience to think, learn, or assume about?
- What impression do you want to convey to your audience?
Solve real problems!
Develop content and delivery platforms (blogs, social network profiles, article sites, forums, etc.) so you have a platform to can communicate your expertise on a consistent basis.
7. “Determine your keywords and key phrases”
Develop a list of keywords and key phrases your audience is searching for.
For detailed help on keyword research, view the free video tutorials at http://newbiequickstart.com
Keyword research is a tactic marketers use to help increase search engine optimization (SEO) for bloggers and websites to improve their visibility in search engines.
After you have your keywords, here are a few ways to use them:
Use Twitter Advanced Search to search on your keywords and phrases and follow interesting people in the results.
Subscribe to the RSS Feed of the results.
Identify hashtags used in posts related to your terms.
Write tweets using your keywords as hashtags.
Use Twellow.com to search Business Categories.
Use Blastfollow.com to follow Twitter users in mass based on subject.
8. “Outsource your marketing to find your target audience.”
It’s easier than ever to find qualified and knowledgeable experts for reasonable rates to create marketing strategies for your company’s target audience.
Click here for free resources for List Building and Outsourcing.
Who says you have to jump through hoops to build an audience.
It is nice to know that there are targeted, reliable, effective options in paid media to reach consumers in their media of choice.
10. ” Do good!”
All of the above methods really come down to one basic principle. Do good things and you will have all the audience you ever need.
Hope this helps!
All the best,
Best-Selling Author and Producer
The Impact Factor Movie
The Impact Masterminds
The Impact Action Plan Workshops
P.S. Here’s the addresses to find me on Twitter and Facebook …
P.P.S. Hint, hint …
Want to learn everything I know for less than $15?
Ken, what a great amount of information to help anyone to build their business. As John Carlton taught me, find out who my customer is before trying to sell him or her anything. You really deliever the links to do just that. Thanks,
Thanks Bob, coming from you that means a lot!
Greetings from the mioritic plains!
Thank you for sharing the thoughts of your open heart full of love!
Thank YOU Ion!
Thank you, Ken. Finally some specifics to help a newbie. You're the best!
Glad to be of service Anne. Lots more specifics for newbies at http://newbiequickstart.com
Thank you for your wisdom and knowledge and sharing it with the rest of us. What an Impact!
Thank you Ken this is a great break down with tons of valuable information.
Thanks for sharing your knowledge with the rest of us!
Ken – Thanks for sharing all this information with us. It's one of the best compilations of advice and resources all in one place that I've seen – almost like you are sitting beside me and helping me through the process of building my internet business.
My pleasure Patti! Thanks so much!
I have a way to attract people and that's it, I do not do your mundane job, but what I get out of it? I must here pay electricity, telephone, internet, food-gold … much money I'll get a day? Thanks and regards!
I find that people have to take action (sometimes mundane actions) all the way to completion. If you do you'll be much more likely to pay the bills than if you wait for it to happen to you.
I only get time to read about 1 in 10 email updates that come to me… I'm glad I read this one – a breath of fresh air.
A great reminder. Thx. 🙂
(Home Business Mastery)
Hey Paul, what a great joy to hear from you. Many thanks for the kind words.
dozens of great tips here for all to see! Thanks Ken
Thank you Gary!
Being a Small Business Consultant (and your affiliate manager as well), the way I get my name out is with local business group meetings, like your JV Local Hook Ups.
Chambers of Commerce are a great way for us “offline” marketers to find our audience.
There are two, paid-for meet up groups (LeTip & BNI) that I do not particularly subscribe to for my own business, but they do play a vital role. In fact, I was invited to one of these and grabbed a few clients out of it.
A power-boost into 2011 or tomorrow morning. I personally needed this and you personally delivered — you are awesome!
Excellent advice I will take it ALL into consideration
Thank you for your information, planning to launch my first book soon. Sure would like to pick your brain some more! Maybe you could help me market it! If you are interested please shoot me an email at email@example.com. And if not, please delete this post with my email. Thanks……
Hi, i would like to share your write-up with my English wriying skills class. Hope that’s okay ?
Love that Raheela!
I love your tips. Really helpful post. I visit your site for the first time from google. Thank you so much for this article.
Thank you for so many great tips! I read through them all, but I’m pinning this page because I’ll be referencing this again and again!
By far the best overview I have found – congrats Ken! I included your post as best practice in my follow-on post on how to find mobile target audiences : http://blog.readz.com/mobile-target-audience-how-to-find-yours/
Very best regards
MY NEW WINDOW APP
I really appreciate your straightforward post about finding my audience. I have only been blogging a short time and it can get discouraging sometimes when you work so hard writing blog post after blog post and no ones reading them. However, I keep an open mind and know that sooner or later I’ll connect with my audience. Thanks for the tips!
Thanks so much for the kind words Sonya! Keep at it!