For People Giving Feedback on Projects

USEFUL feedback includes things like:

  1. 1. This is really going to hurt you if you put it out.
  2. I love it and don’t change a thing. Just put it out.
  3. I think you could make it better by …
  4. You should really talk to …

UNUSEFUL feedback includes:

  1. You are an idiot.
  2. Why did you want to do something like this?
Number 2 could be a valid clarification question, but you need to follow up with a specific insight that adds real value.
Specifics are useful. General is less useful.

The bottom-line is …

  • If you can make something better, tat’s useful.
  • If you can’t, it’s not useful to just say it sucks.
  • If the project is already as good as it can be, you can help in getting the person off their butt and into action.
  • If it isn’t maybe you can refer them to someone who can help make it better.


Remember, YOU have no clue whether their idea will work or not. You may have experience and you certainly have your own perspective, but the world’s response is NOT predictable.
99% of the time EVERYONE is wrong. The world goes to the people who get it right 1% of the time.

All the best,


Ken McArthur

Best-Selling Author and Producer
The Impact Factor Movie
The Impact Masterminds

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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