Baby Boomers Forced to Work at Home in 2011: What’s Changed and What Hasn’t 2

“Beginning in January of 2011, over 10,000 “Baby Boomers” a day will reach the age of 65.”

According to Lucas Karr, “Beginning in January of 2011, over 10,000 “Baby Boomers” a day will reach the age of 65.  This will continue for a period of 19 years.”

Imagine the impact on the economy, social security and health care.  “Many of these Boomers will not be able to retire at 65 as planned as the recent downturn in the US economy has devalued their retirement funds to a level that will not allow them to afford to retire as planned,” according to Karr.

If you are 55+ and you’ve lost your job chances are …

Your job doesn’t exist anymore and worse yet, it never will — at least not for you.

The problem is … you still need the money.

It’s a scary new world out there!

So let’s imagine you are 55 years old, you suddenly find yourself out of a job and no one wants to hire you, but you still have a pile of expenses.  You may even be caught in the middle trying to support a parent or two and/or trying to cover a kid’s college tuition.

What do you do now?

It probably isn’t going to be easy, but then what part of your 55+ years really were.  You’ve lasted this long and it may not be pretty, but you are likely to survive a few more years.  Here are a few hints to keep the pain at a minimum, the satisfaction at a maximum and make a difference in 2011 at the same time:

Leverage skills and assets you already have.

You didn’t get this far without learning something.  Like the Vietnam vet in Kevin Costner’s post apocalyptic movie, Postman, you can honestly say, “I know stuff.”  You can bet someone somewhere needs to know something that you know.

And … most likely you have stuff.  My house is full of “stuff” I haven’t leveraged in years. It’s stuff that’s still valuable, in fact I’ve paid thousands of dollars for some of the “stuff” I’ve accumulated and while it might not be worth what it was when I bought it, much of what I have has value for the people who don’t have those assets.

Assets plus time can equal results if you leverage them correctly and after all your time isn’t up yet or there wouldn’t be any problem right?

Solve real problems.

As long as people have problems they need solved, there’s a market for solutions people can afford.

So many times we are looking at building products or increasing sales when we should be focusing on solving real problems in easy and affordable ways.

If you have a big problem and someone can solve  the problem easily and affordably, you will be happy to buy the solution.

Do exactly that for your customers and you won’t have a shortage of customers.

If you need a real income, build a real business.

There are literally millions of ways to make money on the internet, so if you just want a few extra bucks there are lots of options open to you. Find something you like doing that will earn you more than you have to spend and have a blast.

But …

If you need a full-time business income, don’t expect to get it by paying $20 a month and a few hours of your time.

You wouldn’t start a retail store without a plan and significant investment and while the Internet can give you a lot of leverage to reduce your start-up costs, don’t expect to get something from nothing.

You have to learn, invest, solve a significant problem in a way that’s easy and affordable for your customers and then you have to deliver on the promises that you make, support the sale,  create reliable systems.

With a considerable amount of luck and persistence, you can succeed.

But don’t expect to do it every time.

Ever watch a baby try to learn to walk?

Try … fail.

Try … fail.

Repeat for a heck of a long time.

Even when you know how to walk, you will still fall down from time to time.

Learning new skills and surviving under pressure isn’t easy and even after you get your first success stories, you will still find yourself falling down every once in a while.

When you do.  Acknowledge the fact it happens to every successful person.

The key is getting back up.

Hope this helps.

All the best,

Ken McArthur

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And more, more, more.