Fast Company started with a simple question:
Who are the most influential people online right now?
That’s what the Fast Company Influence Project is designed to answer.
By participating, you will have your picture appear in the November issue of Fast Company magazine as part of an amazing photo spread. The more influence you demonstrate, the bigger your picture will be.
You may discover that you’re more influential than you think.
Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. When you post a link or recommend a site, how many people actually bother to check it out? And what’s the likelihood of those people then forwarding it on? How far does your influence spread?
This is the type of influence Fast Company is looking for.
Or is it?
Looking at this from an Internet Marketing view point, this campaign is a brilliantly simple and elegant way to build a huge opt in list.
Can you apply this to your own business?
Click here to see who the most influential people online are.
If you decide to sign-up for their list you can have your picture appear in the November issue of Fast Company magazine.
All the best,
An update …
This campaign was working VERY well as a list builder andvisibility tool for Fast Company, because it was completely bogged down yesterday.
They wrote a very slick flash interface and yesterday it was taking forever to load.
Most likely you got a simple screen that said searching and then proceeded to work a counter up from 0% to 100% and most likely, you didn’t wait for it to get to 100% yesterday because it was moving so slow.
But, if you did, you got to see a pretty slick representation of Fast Company’s Influence project.
Today it’s moving much faster:
There are several ways to look at the data and if you sign-up you can upload your picture which will be featured in their November center spread.
In this project, Fast Company is basing your influence on your ability to drive traffic to your own URL.
So is that a true test of influence?
Well, I guess it’s a test of your ability to drive traffic and to influence other people to do it for you.
The last time I looked I was in the top 20 people, but does that make me REALLY influential online?
Even if I’m still in the Top-20 when Fast Company publishes it’s center-spread will that make me influential?
There are MANY people who are more influential on the Internet and I don’t claim top 20 status in any way.
But remember …
Real influence is a matter of perception.
If we perceive someone to be influential then we are already being influenced by them.
You can be visible by getting your picture in the center spread of a magazine, but the best use of media is not the people you reach at the moment the media covers you.
It’s the way you leverage the media you receive that influences the people around you.
Hopefully that’s in a powerful way for GOOD.
All the controversy about whether Fast Company is measuring who is REALLY influential is actually a plus for Fast Company.
Magazine sales are down.
What Fast Company created was a way to get people talking about their magazine, create a massive mailing list and get a bunch of people buying a copy of the magazine with their picture in it.
To take a look at what they are doing, go to the following link and then just wait until it gets to 100%. It should be fairly quick.
You can even get your picture in the center spread of the November issue.
Start thinking about this from the perspective of Fast Company.
Then apply what’s working for the to YOUR business.
You can leave comments about their campaign here
I admired The Influencer yesterday, your nudge and I am part of the action. I like your insights and I look forward to the after effects that no one anticipated. Always count a a couple small “happy accidents.”
I am a Fast Company reader from the go and they have a few rabbits left the company hat.
Looks like this is the place for all the connections in the world. Don’t have to go anywhere else! Gary Cooper