The Impact Factor Movie


Season Two Episode Two: Crushing Disappointment 4

Behind the scenes  of the creation of three movie projects collectively known as The Impact Factor. It’s reality as it happens, the launch of a big dream. This episode talks about Levi Allen of Left Coast Media and how creating films (or any creative endeavor) can be a crushing disappointment, how […]


Season Two – Episode One – Shonda Rhimes, Year Of Yes, and Unconventional Values 2

Behind the scenes of the creation of three movie projects collectively known as The Impact Factor. This episode talks about Shonda Rhimes, and her book “The Year Of Yes”, the instant New York Times bestseller from the creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away With Murder as Shonda shares how saying YES changed her life, the fear of saying yes and unconventional values.


Fighting “The Resistance”

The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt and it’s trying to kick mine. To make it worse, all creative types experience “resistance” from not only the inside, […]


HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]


How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]


Deep in the Screenplay 2

In case you haven’t missed me, I’ve been buried this summer deep in the writing of the screenplay for the Impact Factor Feature Narrative Film. A three time Academy Award Winning Writer and Producer offered to help me and I have to admit, it took my thinking to a whole […]


You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  https://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]


Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]