Mass Audience Creation


Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]


What Do You Do When the Reviews Are NOT What You Hoped For? 2

What do you do, when you work really hard on something, run it by the people you respect the most and the reviews are NOT want you hoped for? Getting feedback is an “interesting” exercise. While I don’t believe in the “the masses rule” over individual expression, it’s clear that […]


What Makes You Different?

The Impact Event is bringing together thought leaders NOT drones — with a force that causes measurable effects and physical consequences.


Want to Be Significant? 2

You know in your heart that you are better than average, but at some point you felt left out, left behind, un-cool or even stupid.