What’s an Impact Thought Leader Thesis?

Success is so much more likely when you have an Impact Thought Leader Thesis!

So what’s a thesis?

A thesis is a proposition stated or put forward for consideration, especially one to be discussed and proved or to be maintained against objections, so your Impact Thought Leadership Thesis is your proposition telling the world how you think you can impact the world in a very specific way and make something better – and it’s even more!

  • Your Impact Thought Leadership Thesis is your active starting point of a relationship. It should intrigue, challenge, and inspire even people already familiar with you.
  • Your Thought Leader Thesis should help start a relationship where none exists, and it should enhance existing relationships.

First consider these three questions inspired by Jack Canfield:

  • What are two qualities I most love expressing in life? (Love, joy, passion, leadership, courage, empathy, …)
  • What are two ways I most love expressing those qualities?
    (Writing, speaking, creating, networking, inspiring, empowering mentoring …)
  • What would the world look like if it were perfect right now, according to me? (For me, everyone would be having their maximum positive personal impact in a context of compassion and understanding.)

Once you have answers to all three questions, you can combine them into a single statement that is your Impact Thought Leader Thesis of how you think you can make something better.

In other words, what’s your IDEA of how to make that happen!

For instance my thesis right now might be something like this:

“Through my passion and leadership in the next 12 months, I will create a movie that will inspire 5,000 people to realize that they ARE making an impact whether they want to or  not and help them realize they can make that impact exponential by proactively using art, science and technology to spread positive impact to others.”

Note: You start with the thesis and then you have to PROVE it!

That takes passion, so I recommend starting with the Passion Test.

You start by filling in the blank 15 times for the following statement:

When my life is ideal, I am ___.”

The word(s) you choose to fill in the blank must be a verb.

Identify the top 5 choices.

  • Compare statements #1 and #2 to identify which is most important. Take the winner of that comparison and decide whether it’s more or less important than statement #3. and so on until you’ve identified the passion that is most meaningful to you.
  • Repeat the process with the remaining 14 statements to identify your second choice.
  • Then repeat the process until you’ve pinpointed your top 5 passions.

Next, create markers for each of your top five passions, so that you can look at your life and easily tell whether you are living that passion.

For me, a marker might be:

“When I’m helping people live their vision I’m giving at least 12 workshops, masterminds  and events a year for at least 10,000 people total, and at each event, people are coming up afterwards and saying, ‘You’ve really empowered me to create massive impact.’”

Try these exercises and write out your Impact Thought Leader Thesis today, because it will help you know where you want to go and because it can tell you if you are getting there.

All the best,

Ken McArthur





About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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