Ken McArthur

The Impact Factor Podcast – Season Two

After 26 episodes of the Impact Factor Podcast, I stopped. It wasn’t that I didn’t love doing the podcast. It wasn’t that I didn’t have more to say. It was that I have SO many things that I want to do and I can’t do them all. But … I’ve […]

Event Production and Sales – From the attendee’s perspective

Please by all means SELL something! If you create something valuable that makes something or someone better, then I encourage you to SELL it to someone who needs it — at a price that allows them to profit from it. Not at a price that erases the potential value. Not […]

Fighting “The Resistance”

The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt and it’s trying to kick mine. To make it worse, all creative types experience “resistance” from not only the inside, […]

Little Things

So, I’m in San Diego at the Impact Event and one big name marketer is telling me about how he increased his business 50 percent since he talked to another marketer when they were together at my event in Baltimore six months ago.   It was just a simple thing. […]

Film Financing

Hey Folks, Let me update you on what’s going on with the Impact Factor Movie. As you likely know by now, there are THREE films in the Impact Factor Movie Project. The Impact Manifesto Short Film is basically DONE and waiting for launch! The Impact Factor Documentary is in production […]

About those rich people …

I’ve been rich and I’ve been poor and rich is better … up to a point. Okay, I’ve never been REALLY poor. The  global poverty line is only $2 per day and I’ve ALWAYS had at least $60 per month to live on. Anik Singal has some great ideas about helping people […]

HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]

Guidelines for Viral Video Success

THOUGHTS ON VIRAL VIDEOS … Videos (especially viral videos) are HARD. Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain. You can find models that have worked and adapt them to your personal message. […]

How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]