About that small thing …


And …

I’m not so good at small.

But, you have to start somewhere and when I decided to try to produce a film, I resolved to start small.

You know, like you are “supposed” to.

After all, the standard advice to budding filmmakers is, “Start with something small … like a short film.”

I wanted to start BIG!

A full-length feature film for sure! (more to come on that later.)

However, since The Impact Manifesto was the very FIRST project I ever tried to film, I decided to try filming a short film first.

The project wasn’t small.


But the short film was if not small at least …. short!

And in post-production it got … even shorter! (More on that later.)

But, the project was never small. The vision in fact was pretty big.

The Impact Manifesto was designed to assist hundreds of non-profit organizations and individuals who are making a difference in building awareness for their good work while meeting – and exceeding – their fundraising goals.

So first I wrote a script.

The script was based on a manifesto I wrote called, “The Impact Manifesto: You Make A Difference Whether You Want To Or Not.”

The manifesto was selected for publication by Seth Godin’s brainchild “Change This” because of thousands of votes which were cast for it by my dear friends and members of the Impact Family.
Seth Godin, Hugh MacLeod, Brian Solis, Jason Fried & David Heinemeier Hansson from 37signals, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble all had manifestos featured on ChangeThis, so I was really excited to be included.

But, I wanted to take this early success up a notch and adapt it into a short film.

With a zero-budget and only four days of shooting, this short film was my first attempt at filming anything and it was a test to see if I could do anything worth sharing at all.


The actors and production crew included members of The Philadelphia Filmmakers group which I formed to learn more about filmmaking.

Ryan Larason generously volunteered to act as the Director of Photography for the project and Michael Engesser agreed to write an original score.

The amazing Joel Comm agreed to do the narration.

With the help of our dedicated volunteer actors and crew, we put together the film which turned out to be very short, but impactful call to accountability and action.

It’s really more like a public service announcement than a short film, but the announcement is important.

If we really do make a difference just by existing, what are we going to do about it?

Most people don’t really think much about that.

We wanted to make sure the people who saw the film had some options for taking action, because when we work together, we can do so much more than we ever could alone.

It doesn’t take much. Small actions make a big difference.

And persistence is key.

It’s not how long it takes to get this out, it’s how many people share it, get the message and then take action to do some small thing that makes the world better.

We are about to release the short film and website designed to raise awareness and funding for hundreds of amazing individuals and organizations.

I’m really excited about the ways this film can be shared to move people into positive action.

This isn’t about a big launch.

It’s about the long haul.

One person, doing somthing good and sharing the good stuff with another.

Lots of good people did lots of good things to take it this far.

Let’s not break the chain.

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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