The Impact Factor

Ken McArthur Interviews Seth Godin

I had the honor of interviewing Seth for my best-selling book “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World,” and I wanted to share two stories that he told me to help me illustrate how small actions can make a big difference, that I used as the prequel to my book, “The Impact Factor: How Small Actions Change the World.” It was a gift Seth gave me without any expectation it would ever pay off for him. Now I’d like to pass this gift onto you.


It’s been an “interesting” summer.

I think that’s true for most people. Life is full of challenges, adventures and constant change.

We always “think” that life will be like it is right now forever and of course it never stays that way.

I almost decided not to tell you … 3

According to Tony Robbins … “When you talk about something, it’s a dream. When you envision it, it’s exciting. When you plan it, it’s possible. When you schedule it, it’s real.”

Want to Be Significant? 2

You know in your heart that you are better than average, but at some point you felt left out, left behind, un-cool or even stupid.

Want to trade? 9

For many years now I’ve talked about creating an Impact Foundation that would enable small non-profits doing great work, but without the marketing resources to get their message out to the masses.