Ken McArthur Interviews Seth Godin

Seth Godin Drinking His Own Purple Cow Results

Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published.

If that wasn’t enough to keep him busy, he’s also the founder and CEO of


His book LINCHPIN hit the top ten on Amazon the first day it was released and he personally impacts me every day with his latest blog post as the most influential business blogger in the world.

Almost daily, my friend Chris Moos and I talk about how Seth has nailed our life, both the challenges and opportunities.

Over the years Seth has taught us how to be remarkable, now he’s trying to make you indispensable.

There’s a new passion to his writing as Seth drives you beyond loving your work and into living your art.

Seth thinks that we all make a difference and he’s out to show you how you can be the essential building block of what ever you choose to be a part of.

“The lizard brain is the reason you’re afraid, the reason you don’t ship when you can. The lizard brain is the source of the resistance.”

Godin is as quotable as it gets and his “lizard brain” analogy is right on target, but what I really can lock into is what Seth has to say about what it truly means to be a valuable gift giver and how important it is in this day and age to become an artist.

I had the honor of interviewing Seth for my best-selling book “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World,” and I wanted to share two stories that he told me  to help me illustrate how small actions can make a big difference, that I used as the prequel to my book, “The Impact Factor: How Small Actions Change the World.”  It was a gift Seth gave me without any expectation it would ever pay off for him.

Now I’d like to pass this gift onto you.

Enjoy Seth’s amazing stories!

And grab your copy of Linchpin!

All the best,

Ken McArthur

Best-Selling Author and Producer
The Impact Factor Movie
The Impact Masterminds
The Impact Action Plan Workshops

P.S. Here’s the addresses to find me on Twitter and Facebook …



P.P.S. Hint, hint …

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About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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