Ken McArthur Interviews Seth Godin


Seth Godin Drinking His Own Purple Cow Results

Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published.

If that wasn’t enough to keep him busy, he’s also the founder and CEO of Squidoo.com.

Seth_GodinSquare

His book LINCHPIN hit the top ten on Amazon the first day it was released and he personally impacts me every day with his latest blog post as the most influential business blogger in the world.

Almost daily, my friend Chris Moos and I talk about how Seth has nailed our life, both the challenges and opportunities.

Over the years Seth has taught us how to be remarkable, now he’s trying to make you indispensable.

There’s a new passion to his writing as Seth drives you beyond loving your work and into living your art.

Seth thinks that we all make a difference and he’s out to show you how you can be the essential building block of what ever you choose to be a part of.

“The lizard brain is the reason you’re afraid, the reason you don’t ship when you can. The lizard brain is the source of the resistance.”

Godin is as quotable as it gets and his “lizard brain” analogy is right on target, but what I really can lock into is what Seth has to say about what it truly means to be a valuable gift giver and how important it is in this day and age to become an artist.

I had the honor of interviewing Seth for my best-selling book “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World,” and I wanted to share two stories that he told me  to help me illustrate how small actions can make a big difference, that I used as the prequel to my book, “The Impact Factor: How Small Actions Change the World.”  It was a gift Seth gave me without any expectation it would ever pay off for him.

Now I’d like to pass this gift onto you.

Enjoy Seth’s amazing stories!

And grab your copy of Linchpin!

All the best,

Ken McArthur

Best-Selling Author and Producer

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The Impact Factor Movie
The Impact Masterminds
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P.S. Here’s the addresses to find me on Twitter and Facebook …

Twitter:
http://twitter.com/KenMcArthur

Facebook:
http://www.facebook.com/pages/Ken-McArthur/20103565427

P.P.S. Hint, hint …

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About Ken McArthur

Ken McArthur is the founder of ConnectLab.live, an AI relationship-intelligence and warm-intro platform that helps founders who are raising find the funds that fit and the people who can introduce them, and helps fund managers connect with the founders they back. He was recently accepted into Harvard Business School Foundry. He also writes Raise Smarter, a daily newsletter on what's really moving in early-stage fundraising. Ken challenges us to realize we ALL have an impact, whether we want to or not, on thousands of people we touch in our day-to-day lives, and he shows that simple things make a HUGE difference. ConnectLab.live grew out of that belief. Connection is the currency of the 21st Century, and the right introduction can change a company's future. Long before ConnectLab, Ken was the popular host of live events that brought together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to build multi-million dollar joint venture relationships. He has managed product launches ranked in the top 400 sites on the Internet and is regularly asked to speak at leading marketing events. He created AffiliateShowcase.com, a pioneering affiliate program search engine and directory. He also founded the MBS Internet Research Center, which conducted the world's largest survey ever attempted on creating and launching successful information products. Ken was the official mentor for Sterling Valentine as he took his launch from zero to over $100,000 in less than 8 days, a proof of concept documented in Info Product Blueprint. Today he puts that same skill for connecting people and launching ideas to work for founders and the investors who back them.

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