Five Easy Steps to Find 4,000 People Who Adore You! 5

Seth Godin says, “All you need to make a living is for four thousand to adore you. And you need forty thousand to be a hit. That’s forty thousand out of four billion! Those are really good odds!”

Five Easy Steps …

1. Spend More Time Finding, Less Time Convincing!

Spend less time trying to sell people who don’t care about you and more time trying to find four thousand people who will adore you.

At the risk of sounding a bit self-centered and callous, instead of trying to convince people to like you, why not just go looking for the people who will naturally like you.

2. Accept the Fact – Most people won’t like you for this!

  • Don’t try to fit in.
  • Stand for something.
  • Be the person you are.
  • Don’t try to sneak by.

TRUE: Most people in the world aren’t adored by most people in the world, so get over it and be adored by the people who will love to adore you.

3. Be LOUD about who you are, the value you bring and what you believe to be true.

Now is not the time to hide in the corner, because people WILL pass you by without noticing.  Now is the time to put it all out there warts and all and just be the very best YOU that you can be.

4. LISTEN to what people who adore you are saying.

Your new fans will tell you exactly what they adore about you. Listen to them and you can understand the real value that you bring to them and even more importantly who THEY are and what THEY want.

5. SEARCH for groups of people who share those desires.

People who share the values, desires and attitudes of your fans, will naturally adore YOU.  All you need to do is FIND them.

DON’T WORRY! They aren’t hard to find. They are clumped around people that you like, admire and adore.  Connect with them, because they will adore you too!

All the best,

Ken McArthur






About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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5 thoughts on “Five Easy Steps to Find 4,000 People Who Adore You!

  • NeilShearing

    Hi Ken,
    That makes complete sense to me!
    It’s similar to considering yourself as a product… be the best you can and market yourself ethically and proudly as someone who adds value to your niche. Even then, not everyone will like you, but most of your customers will appreciate you. 🙂

  • Mark Andrews

    In a world where much seems to revolve around conformity, following the herd – I say, dare to be different!

    If you simply follow the herd non-stop, you’ll never stand out as being unique and creative in your own unique way.

    Remember, when you were born, you were born to be a creative genius. Just the very fact you are alive, just the very fact that you are this incredible individual, the odds of you not being here in this universe, those odds are staggering.

    In this ‘short’ period of time between your birth and the time you pass on, you have this amazing opportunity to enjoy the amazing privilege of life.

    Be yourself. Take risks with your time. Only one who risks is free to be.

    Dare to be different, dare to stand up for what you truly believe in, commit random acts of kindness towards others, share your unique voice with the world.

    Sure, not everyone will love you for who you are but at least you will know through being completely honest and true to yourself that you gave your life your best shot!

    None of us are going to be around forever and the world around us? It’s filled to the brim with amazing opportunities to connect with other people of a similar disposition to yourself.

    Put yourself out there, stand firm in your convictions, grab life by the horns and who knows? The world may just become your oyster!

    Warmest regards,

    Mark Andrews

  • David

    Ken, great post! Mark, where did you get the idea that the odds against your being born were high? Lottery thinking, as I like to call it, is based on assumption.