Marketing


Two Priceless PDF Files and a Free New Viral Service To Spread Them

Dr. Sami Fab has been a treasured friend for many years and one of the fascinations we share is a love of viral marketing. Now Sami has created a brand-new FREE viral service that can help you spread articles, tips, resources automatically that has a powerful, personal approach to getting […]


The Power of a Mastermind

Ben was special, because at the age of 21 he organized a group of friends to provide a structured form of mutual improvement — not a typical interest of 21 year olds. The group, initially composed of twelve members, called itself the Junto. Ben was an outgoing, social kind of […]


It’s AWFUL news, “but, surprisingly upbeat!”

In Kate Hudson’s movie, “How to Lose a Guy in 10 Days,” Samantha Quan throws out ideas for articles in the magazine, “Composure” that include subjects like Botox disasters, but always ends her suggested topic with the assurance that the article will be “surprisingly upbeat!” That’s the way I feel […]


You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  https://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]


Lessons Learned in Pigeon Forge

Shopping … I will tell you about a couple of things that I noticed a few years ago when I spent a couple of solid days going through gift shops in the Great Smoky Mountains of Tennessee. I think they might help you see yourself in the marketing world. I’m […]


Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]


This is a bit harsh, but you know this is true …

If you are anything like me you can take years to do what you could do in a week.

You think, plan and try to figure out the “best” thing to do and then when you do something, you do it half-way and get half-way results — or worse.


Gordon Ramsay Clean-up Time!

He’s ugly, vulgar and abusive, but he does know how to run a business. Let me tell you a story, because …. It’s almost Independence Day It’s time to clean-up MY act I want to kickstart YOURS! Take a lesson from foul mouthed, abusive,”makeover” chef, Gordon Ramsay, the brute of “Kitchen […]


Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]