Marketing

You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  https://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]

Lessons Learned in Pigeon Forge

Shopping … I will tell you about a couple of things that I noticed a few years ago when I spent a couple of solid days going through gift shops in the Great Smoky Mountains of Tennessee. I think they might help you see yourself in the marketing world. I’m […]

Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]

This is a bit harsh, but you know this is true …

If you are anything like me you can take years to do what you could do in a week.

You think, plan and try to figure out the “best” thing to do and then when you do something, you do it half-way and get half-way results — or worse.

Gordon Ramsay Clean-up Time!

He’s ugly, vulgar and abusive, but he does know how to run a business. Let me tell you a story, because …. It’s almost Independence Day It’s time to clean-up MY act I want to kickstart YOURS! Take a lesson from foul mouthed, abusive,”makeover” chef, Gordon Ramsay, the brute of “Kitchen […]

Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]

Top 10 Email Subject Lines

Hey Folks, WAY back at the start of 2009, I ranked every single headline that I wrote in 2008 for open rate percentage. I thought you might be interested in the results. Here are the top 10 Open Rate E-Mail Subject Lines for 2008: [firstname], here’s your results [firstname], Unbelieveable! […]