What Killer Sales Techniques Can You Identify in this Video of a Master at Work?
Watch this video and see how many of Kenny Brooks sales techniques YOU are missing in your sales efforts.
Would love to hear your take on all of this!
All the best,
And many more …
It must be how they teach these salesmen. I bought his product 18 years ago in LA and the guy selling was just like Kenny. Good stichk but it also was a great product. We bought several more bottles over the years. Kenny get’s it; relationship and raport get the sale.
It all starts with a great solution to real problems for sure Rick!
I’ll take 2… LOL
Great way of putting the product in their hands. Showing how to solve some of the customers problems immediately, and making them laugh and feel comfortable.
Interaction he brings them into the sales spiel high fiveing etc making them laugh putting them at ease.
Great salesman Door to Door is tough been there done that so I know it aint easy and anyone that can sell door to door can sell anything
Humor is definitely key! Laughter is a lubricant to selling!
Yes, the humor typically has a disarming effect as my closest friend would often say.
So many sales techniques, Ken! Love the way he tells stories as part of his sales technique. Builds the know, like and trust factor! “This is the last demo” – uses scarcity; implements ‘authority figures’ for social proof.
Thanks for sharing, Ken!
He was relentless wasn’t he Tracey! Never a second to think about the options, just a continual push that assumes this will make their life much better.
everything that was said in the comments, as well; he told a story and built a character for himself. The product is demonstrable and he related this one solution to so many of the consumer’s immediate needs.
Also, he wasn’t done closing until they were done with the sale. The hidden gem was the presupposition that they would want a case of the product and they would alleviate themselves from having to purchase so many of the other toxic cleaners they are already purchasing, so today’s purchase will save them money and improve health along the way.
very well done. Don’t know why this kid would want to be a comedian, he could easily make more money selling the right products.
Thanks for sharing this Ken, we used to do the same type of door to door selling when I owned my steak wholesale company and seeing this makes me miss those days.
I’m sure you could sell steak to me today! Story is crucial. Don’t buy this for what it does, buy it because I already entertained you.
Bob, will you please share a video of your steak sales? I imagine it’s awesome!
He stays in control of the transaction by keeping you entertained. You want to hear more and your interest doesn’t wander to other things. He talks enthusiastically and nonstop so that you don’t even have time to say “NO”, let alone think of any objections.
Right down the garden path Steve!
incredible mastery of “make em laugh til they pay”…Kenny is so sharp, he found so many ways to demonstrate his talent and trade – superb and thanks Ken!
He had the ammunition lined up well in advance Mark
He caught the audience and built the relationship with his anticulictic story telling all the way to the bank…and a new gig possibility.
Love this video… And like Bob Yeager says its brings back memories from many years ago.
The most important thing to realize is how much work is involved trying to sell low ticket items to any kind of potential buyers.
Most buyers of Kenny’s stuff will actually only make the purchase so that they have something physical which acts as an anchor in their minds (so its easier to recall the memory) to the amusing situation they were involved in. The physical memory anchor will also allow the buyer to more easily remember (and re-tell) the amusing story when in conversation with others they meet. (Exactly why there are so many views on YouTube)
Prospecting and closing offers on low ticket items is brutal. Thanks for the video Ken… Its a great reminder of my very early days.
Thanks Rob! Closing the hard ones, makes for life-time skills.
Well done Ken. Shared this video last year with charity sales door to door force team. The young boss shared with everyone on a need to know basis. One guy in particular got measurable success from this for that week and beyond. Thanks for reminding me and everyone else the realistic power of sharing other peoples practical and entertaining timeless stuff.
How could you not buy from this guy? He did a great job, very funny and unwilling to give up or hear an objection and best part? When he did have an objection or question, he answered it with something that made you laugh. Best answer to the question what are you selling . . . “I’m selling personality” and that is exactly what he was selling.
So true Dave!
I need to share this with our subscription sales force for the newspaper so they can learn that enthusiasm sells
Best answer to the question what are you selling . . . “I’m selling personality” and that is exactly what he was selling.I’m selling personality” and that is exactly what he was selling.I need to share this with our subscription sales force for the newspaper so they can learn that enthusiasm sells
Absolutely amazing! There’s so much to talk about I’ll mention some of the things that have not been touched on yet. His use of social proof with mentioning the neighbours having bought from him, his observation skills as to what potential real opportunities there are for the customer to use the product. It goes without saying that his wit humour and charm are off the scale. He openly mocks stereotypes in a self deprecating manner which I think has an effect on the subconscious allowing it to re-evaluate potential pre-conceived notions about race and door to door salespeople. He doesn’t use lofty language or sales spiel, instead he connects emotionally and builds rapport calling the customers ‘mum’ and ‘dad’, almost having the effect of when a child asks for something repeatedly and the parent is reluctant to but might eventually give in. He blasts every objective before they get a chance to really even bring them up. I love how he takes the ‘mum’ haggling on price which is something I’m sure many salespeople (myself included) would get irate about and compliments her for it and moves on; she never mentions it again. I couldn’t help smiling throughout the whole thing. Blinding!
Funniest saleman I have ever seen. Where is Kenny Brooks today..? Did he make it as a comedian?
I HATE HATE HATE (and am immediately PO’d) when I open my door and encounter someone obnoxious and rude like this. I butt in, say NO thanks and JUST CLOSE THE DOOR IN THEIR FACE.
They are not there to help me or solve a problem but to just meet a quota.