How to Gain Credibility Using World-Class Video Production 6

I’m on location on a video shoot with Emmy Nominated Video producer Rick Toone today.

We are using the Bucks County Playhouse as a backdrop to illustrate some core principals of building your dreams.

The Bucks County Playhouse was founded by a group of individuals including playwright Moss Hart that acquired a grist mill dating to 1790.

Its productions often put to work well-known actors — among them, Grace Kelly, Bea Arthur, Colleen Dewhurst, Robert Redford, William Shatner, Leslie Neilsen, Jack Klugman, Walter Matthau, George C. Scott, Liza Minnelli, Don Knotts and John Travolta. It had the premieres of “Harvey,” “Barefoot in the Park” and “Give ’Em Hell Harry.”

But sadly, The Bucks County Playhouse, reached the end of an era when it was placed on the auction block after its lender foreclosed on the historic property last December.

The landmark theater, which opened in 1939, now faces an uncertain future.

Ralph Miller has owned the theater for 33 years said, “The pressures of this recession and our mortgage lender have taken the drive from me that is needed to keep the playhouse operating.”

Ever had your dreams and successes taken from you?

Even after massive or even historic success, life does not necessarily get easier.

But with every death there is a rebirth. The end of the dream is the start of a new era.

Rick and I are starting a new era in video production today.

If you are thinking about doing ANY kind of high-level video production we would like to talk to you.

Let’s get it off the drawing board, finished and into the hands of the people who need it NOW!

Even better, let’s put some money in the bank, by getting it out there QUICKLY so you can finally get the cash flow I know you can use today.

Rick Toone and I are in the process of picking just a few “Showcase” video productions to show off what we can do and YOUR project might be just the one to sparkle!

Time to Get Credible!

Part of what we are putting together is a great CREDIBILITY package to help you gain the credibility and exposure you need to generate masses of leads, prospects, clients and customers for your products and services.

For your new credibility package, our video production team will create a series of over 30 dynamic, professional videos.

Website Welcome Video

The Website Welcome video is designed to provide a short welcome message to your visitors to make them stop, take notice and allows you to point out key actions that you want them to take while on your website.

This type of video increases your stick rate while ensuring your visitors don’t miss the key components of your website.

Clear calls to action are vital in making sure your visitors start building that relationship with you immediately and that you have a way to connect with them in the future.

About Us Video

The About Us Video lets your potential customers, clients and partners quickly learn all of the ways that you can enhance their lives as you start building the personal relationship that is so valuable in the long-term.

Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet  Retailer, October 2010).

Powerful Sales Video

Move your message and make the sale with this powerful sales video. Adapt sales techniques that you use to close the sale in person and use this video to extend your reach beyond people who you can reach in person.

Think of this as a shorter form of a sales talk you might make in person, with the added punch of visual impact and polished presentation.

Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010). saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of

Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).

20 Amazing Impact Action Videos

Imagine a collection of 20 impactful, short and effective videos which quickly get out the answers to the top 10 questions you get asked the most and the top 10 questions your potential clients should be asking.

This system is for informing and educating prospects, establishing your credibility and creates a burning desire for a product.

The 20 video Impact Action System is a simple yet effective way to create a body of valuable content that your prospects will go crazy for. At the same time it establishes you as a credible expert—someone they can trust on an important topic.

Landing Page Video

Landing pages are the key to building your lists of future clients and customers and lead generation is the way to significant profits.

Your Landing Page Video enhances that message, makes it more personal and people trust you more and value you more highly so they opt-in at a much higher rate.

5 Video Social Media Package

Social media is a powerful funnel for creating lasting relationships with potential clients and for establishing your position as a thought leader, but one size doesn’t fit all.

That’s why we included a special package of 5 distinctive videos, so that you can get your personal message out in five separate personalized ways.

Take your choice any five social media platforms and we will create special short connection videos for you to attract and connect with future clients, customers and friends.

Take a more formal approach for your LinkedIn account or maybe a whimsical video for twitter connections. It’s your choice, because variety really is the spice of life and targeted approaches work in the social media age.

Press Release Bookend Videos

Would you like to announce a new product, a new hire or a new website?

Video press releases are more eye-catching, head-turning and search engine friendly than their text based counterparts.

Use them as releases on your websites, submit them to press release services and drive traffic to all of your websites.

The problem is that you never know when news is going to happen and it will keep happening long after you leave the studio.

That’s where your Press Release Bookend Videos come into play.

Your package includes up to 5 short video bookends to wrap around your own video press releases plus b-roll footage for you to use to announce almost anything. Just add your own audio track to the video or insert a quick video from your Flip camera or webcam in the middle.

Professional Bio Video Package

Everyone gets to where they are from somewhere and this is your chance to let people know what brought you to this place. Tell your story in an engaging way and let people know that you are someone they can trust and respect.

This package consists of two professional versions of your bio (short and extended).

Use these videos to enhance your personal reputation and make the connection with your customers and provide third party validation through the use of professional voice over talent to tell your story. This is a great time to include testimonials and professional credentials.

This video production team has world-class credibility!

Rick Toone lived in Los Angeles for 20 years and worked on film sets around the world.

He’s shot in 12 countries, filmed a dozen movies, several HBO comedy specials, was the Propmaster and Graphic Designer at the Oxygen Network at its inception in Los Angeles, but he mostly concentrated his skills on television commercials.

He’s had over 50 spots air on the Superbowl and contributed to numerous Olympic, Academy award and MLB commercials.

Nominated for an Emmy for “The LA Thing,” Rick has the honor of knowing several of the commercials he helped create are in contemporary art museum collections and have won many Clios and other international awards. Working with Academy Award winning directors and cinematographers was just a normal day for Rick.

It only takes a day!

Can you imagine shooting over 30 world-class videos in a single day?

With this world-class team it just happens!

Our team will work with your existing marketing, biographical and promotional materials, and existing graphic materials while we focus on your input during pre-production planning to create the video content and make recommendations on improving the video presentation.

The videos will mirror the message, passion and presentation of  any existing promotional materials you may have  and design concepts, branding, style and video ‘flow’ will be addressed in concert with you and our video production team.

The objective of the new video credibility package is to delivery your message, story, brand and vision in an exciting, professional and dynamic way while by using the power of video and communication technologies to enhance the reach of your brand messages and connections in the community and throughout the world.

This package will make sure to …

  •  Provide a clear, consistent and professional online message and branding.
  •  Promote brand awareness and increase visibility.
  • Keep your supporters and business partners better informed.
  •  Increase the interaction of your community.
  •  Broaden exposure to millions of potential supporters with increased Internet, social media and off-line marketing.
  •  Generate additional leads, prospects and potential clients.
  • Create professional credibility.

Our priority is setting the message, the strategies, call to action tactics and the assessment of the various options to execute a mass media drive to increase your visibility, brand and lead generation.

These choices are crucial to your success.

These needs will grow as the success of your marketing bears fruit and must be addressed in a step-by-step ongoing way through expert oversight and planning.

The purpose of an overall strategic video communications plan is to integrate all your marketing, organizing, research, direct service, public education, and advocacy efforts through the use of consistent, but specifically targeted professional videos.

By laying out a long-term overall strategy, you will be well positioned to be proactive rather than just reacting to the existing environment and it will easier for you to shape your branding and lead generation strategies and make them more effective.

It is important to understand that while your video marketing and media strategy will support your overall objectives and target audience, the tactics and tools are used differently in different arenas. For example, rather focusing on “blasting out your video message,” your social media effort will focus more on starting the conversation. Your social media strategy will be implemented in a slightly different way than other tactics in your communications plan such as email messaging, for example:

It is important that your organization have a solid Internet strategy in place to get the most of your video production efforts. This includes your web site, email marketing, and search engine optimization. Your video strategy will support and enhance these other components. For example, if your organization launches a successful campaign on Tobri, Facebook, YouTube or Twitter and it succeeds in generating buzz, you’ll want to make sure that a user looking for more information will be able to find your web site on Google. Luckily the strategic use of video makes that happen.

We are HAND PICKING candidates for video product production right now.

If you have an idea for a video project, please contact me and let me know.

Slots are limited!

And we may never be crazy enough to do this again.

Please leave your comments on this post!

Let me know your thoughts on our video credibility package and what other services  would be of interest to you.

Your input will determine what we do or DON’T do, so please share your honest thoughts and ideas.

If you would like to work with me Click here and check out the New Impact Partnering Program.

You can be involved as little or as much as you like, but the one REQUIREMENT is that you have to WANT to work with me and this amazing family of remarkable people.

I ONLY want you to join us if this is a good fit for you, but if you think it IS, then I DEFINITELY want you there with this amazing family, building your business, enriching your life and expanding your reach.

Let’s go out there and make a difference.

All the best,

Ken McArthur




About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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