Going Deep – Passion, Desperation and Focus 4

If you are passionate or desperate … You take action.

If you don’t take action, you aren’t feeling the passion or desperation enough.

  • If you are truly hungry, then you will find a way to eat and nothing will stop you.
  • If you are truly passionate, then you will find a way and nothing will stop you.

Until you die …

or the passion or desperation goes away.

Death stops all of us — for this world anyway — so let’s talk about what we do when we are passionate or desperate enough to take action.

Lately I’ve been talking to people who have a lot of passion and/or a lot of desperation.

Those people have two choices:

  • They can do more of what they are doing now.
  • They can do new things.

When you are desperate, you try new things.

If what you are doing right now isn’t working the tendency is to try something else.

  • Desperate people typically try a lot of new things and most end in failure.
  • The most common reason why is NOT because they aren’t good things to do.

It’s because …

Desperate people don’t make the IN-DEPTH effort to make something succeed.

In fact, they may not HAVE the time or resources to make the IN-DEPTH commitment they need to make to succeed.

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.

When you are passionate, you tend to do the SAME things.

I know thousands of people personally, who think that they have THE answer for making the world a better place.

They are focused and some of them are unbelievably passionate about it!

In fact, some of them are so focused that they say and do the same things over and over expecting success to happen from their powerful persistence.

Persistence is a powerful thing.

I’ve seen passionate people do amazing thing, just from that one thing that they keep beating over people’s heads until they HAVE to listen.

And I’ve seen people take foolish risks with their time and possessions to pursue dreams that only bring them heartache.

Action,  passion, persistence even combined with desperation are not enough to guarantee success.

Sorry.  Even if you combine it with brilliance, luck and truly deliver massive value…

There is no guarantee.

If you have success, there is no guarantee you will keep it.

So what’s your choice?

  • You can give up.
  • You can keep taking actions to move you towards your goals.

Or … you can go deep.

Depth of action is what makes you more likely to succeed.

If you give up with little effort, you will likely fail.

So many times I see people trying something for a week or two and saying, “That doesn’t work!”

In many cases what they are doing WILL work, if you keep at it and go IN DEPTH.

So how do you go IN DEPTH when you are desperate?


Start with the very core for small success and build out from there.

You need audience, a product or service and conversion so start with the simplest actions that will get you SOME of all three.


Go from Simple to Deep

All you need is a small success to make you see that you can build forever.

I’d love to go IN DEPTH with you on your projects.

Thursday, August 4th I’m going to do a repeat of my “Day with Ken” event.

Once again, I’ll be keeping the cost down to only $97 for the entire day.

We will meet in the morning at 9 AM and spend the day working together on ANYTHING that you want to talk about.

This is NOT a day filled with presentations and instruction.

The huge advantage that you have in attending this event is that we get to spend that quality time together without the distractions of a room of a hundred or more people and that will give us the time to focus specifically on YOUR projects.

So what does it take to participate?

All you need is $97 and to be able to show up for the day in the suburbs of Philadelphia on August 4th.

No qualifications needed!

It really doesn’t matter where you are right now — experienced marketer or brand new to everything.

Since we can talk about ANYTHING you want to talk about, I’ll be there to take you from exactly where you are now and head you towards where you want to go.

All you need to do is register here!


Since the Philly Impact Event meets on the evening of that same Thursday, you can join the entire group in the evening for some great networking before you head home after an amazing day.

Don’t wait!  Let me know right now that you want to be there, because I HAVE to cap this one at 10 people.

Otherwise it turns into the same math problem with not enough time for everyone to have that quality time to focus on THEIR projects.

All you need to do is register here!

Let’s get you to the next step today!

All the best,

Ken McArthur


And more, more, more.

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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