Decisive: How to Make Better Choices in Life and Work 3

I’m reading Chip and Dan Heath’s new book, Decisive: How to Make Better Choices in Life and Work. 

In the book, Chip and Dan talk about the fact that we are bad at making decisions and how even knowing that we are bad and trying harder to make our decisions more effective doesn’t make our decisions better.

What you  need is a PROCESS for making decisions which will improve your results.

The book discusses the four villains of decision making and the first villain is “narrow framing.”

In a nutshell, narrow framing is limiting your choices.

Teenagers are really good at narrow framing any decision.

  • “Should I put in the time and study for the test or just commit suicide?”
  • “Should I take the part-time job at the grocery store or give up on getting a job ever?”
  • “Should I go to the prom with Kathy or am I gay?”

It’s probably obvious to you — if you aren’t a teenager that there are other options in all of these cases, but what may not be so obvious is the fact that YOU have more options than you think.

What is the solution to narrow framing?

Widen your options!

When you feel like you are stuck in a rut, get out there and see what other options are available.

Your choices probably aren’t as limited as …

  • “Do I keep working on this dead-end project or give up my business?”
  • “Do I give up my relationships with my family or be a success?”
  • “Do I keep doing my passion or starve?”

Compare that list to the teenager’s list and see if you aren’t falling into the trap of making decisions based on narrow framing.

Odds are you’ve actually had a couple of those conversations in your head and fallen victim from time to time to limiting your choices to the ridiculous.

Here’s a better idea.

Get out and realize that you have better choices! Spend time with amazing people who aren’t just spinning their wheels thinking that the world will end or they will never improve their income.

Spend a couple days at an event like jvAlert Live or the One Day Intensive Events and you will realize your opportunities are endless.

It’s a much better choice than spinning your wheels, feeling alone and getting nowhere.

All the best,

Ken McArthur

P.S. Let’s get together in person.  It makes life so much better!


About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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