Kickstarter Info: How to Set Rewards and Campaign Amounts


KICKSTARTER INFO:

I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie.

In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards pre-sold.

If you have solid commitments from potential backers of your project BEFORE you launch your Kickstarter campaign, you can increase your chances of having a successful campaign by basing your campaign amount at least in part on the commitments you have in advance.

For example, if you have $3,000 in advance commitments, your campaign amount is likely to be successful if you set your campaign amount at the $10,000 goal amount. If you have $6,000 then you can raise it to $20,000 or $12,000 to $40,000 etc.

So long before you start your campaign, you should start asking your potential audience which rewards they might be interested in and how likely they would be to back your specific project and for which rewards.

That gives you data on what the interest level is in general.

It also gives you feedback on specific rewards.

Experts advise anywhere between 5-7 reward levels (sometimes as high as 15) but we all know that the confused prospect never buys and when we are presented with TOO many options, we often don’t participate.

That makes for a big focus on knowing exactly what rewards resonate with your audience in advance of your campaign. If you know which 5 – 7 are your top picks or biggest income producers then you know which ones to take out of the mix.

Here are a few ideas that I’m kicking around for the Kickstarter Rewards for the crowdfunding campaign for The Impact Factor Movie. Let me know which ones resonate with you and if you be likely to back the project, tell me the specific reward you would choose.

Also, if you have SUGGESTIONS for better rewards let me know!

Here are a few of the options I’m considering right now:

$5 Our sincere thanks and a shout out on our Facebook
page.

$20 – HD Digital Download of the movie and shout out on
our Facebook Page

$25 – GET THE BOOK: HD Digital download of the movie,
PLUS a digital download of Ken’s new Impact book that
explains all of the key principles illustrated in the
movie.

$35 – GET THE CASE STUDIES: HD Digital download of the
movie, PLUS a digital download of Ken’s new Impact book,
PLUS on-line access to all of the complete
interviews and case-studies conducted for the movie.

$45 – GET THE MUSIC SOUND TRACK AND BEHIND THE SCENES:
Digital downloads of both the movie and book, on-line
access to all of the complete interviews and case-studies
conducted for the movie, access to behind the scenes
videos, plus a digital download of the music soundtrack
for the movie.

$75 – GET THE SIGNED DVD plus Digital downloads of both
the movie and book, on-line access to all of the complete
interviews and case-studies conducted for the movie, plus
a digital download of the music soundtrack for the movie.

$85 – GET THE SIGNED BLU RAY, plus Digital downloads of
both the movie and book, plus on-line access to all of
the complete interviews and case-studies conducted for
the movie, plus a digital download of the music
soundtrack for the movie.

$100 – GET AN IMPACT T-SHIRT, plus your choice of a
SIGNED DVD or Blu Ray and ALL Digital Downloads.

$375 – SCREENING AND WRAP PARTY with the Filmmakers in
Philadelphia. Includes your choice of a SIGNED DVD or Blu
Ray and ALL Digital Downloads. (Travel and Accommodations
not included.)

$475 – SCREENING AND PRIVATE PHOTO SHOOT PARTY. Screening
and Photoshoot with the Filmmaker plus a set of personal
photographs of you taken by our official photographer.
Includes your choice of a SIGNED DVD or Blu Ray and ALL
Digital Downloads. (Travel and Accommodations not
included.)

$875 – LIVE STREAMING WORKSHOP: 6 Hour Workshop with the
Filmmaker on the key principles in the movie, plus your
choice of a SIGNED DVD or Blu Ray and ALL Digital
Downloads

$997 – ONE DAY INTENSIVE – Small Group Mentoring with Ken
McArthur. Spend a day with the filmmaker and no more than
11 other amazing people focusing on YOU and your
projects, plus your choice of a SIGNED DVD or Blu Ray and
ALL Digital Downloads. (Travel and Accommodations not
included.)

$1,500 – BE A CASE STUDY FOR THE MOVIE: Attend a Live 2
Day Impact Action Plan Workshop with the Filmmaker —
people who complete the training have an opportunity to
be a case-study for the film. Includes your choice of a
SIGNED DVD or Blu Ray and ALL Digital Downloads. (Travel
and Accommodations not included.)

$5,000 – HALF-DAY PRIVATE CONSULTATION: Includes a 26
page Impact Assessment, 4 hours consulting in person with
the filmmaker in Philadelphia or via the web, plus your
choice of a SIGNED DVD or Blu Ray and ALL Digital
Downloads. (Travel and Accommodations not included.)

$10,000 – FULL-DAY PRIVATE CONSULTATION: Includes a 26
page Impact Assessment, 8 hours with you and your team
consulting in person with the filmmaker in Philadelphia
or at YOUR location, plus 90 days follow-up access to the
filmmaker. Plus your choice of a SIGNED DVD or Blu Ray
and ALL Digital Downloads. (Travel and Accommodations not
included and if done at your location, you will need to
cover travel expenses and accommodations for Ken.)

$15,000 – YEAR LONG PLATINUM MASTERMIND: Spend 12 months
as a member of Ken’s highest level mastermind, “The
Impact Platinum Mastermind,” with the no more than 11
other top-level thought-leaders. The Impact Platinum
Mastermind meets three times a year for 2 days each time
with access to Ken between live events, plus you get an
Executive Producer Credit. And, of course your choice of
a SIGNED DVD or Blu Ray and ALL Digital Downloads.
(Travel and Accommodations for the live events are not
included.)

Would love to hear what you think!

All the best,

Ken McArthur

Best-Selling Author and Producer

KenMcArthur.com
The Impact Factor Movie
The Impact Masterminds
The Impact Action Plan Workshops

P.S. Here’s the addresses to find me on Twitter and Facebook …

Twitter:
http://twitter.com/KenMcArthur

Facebook:
http://www.facebook.com/pages/Ken-McArthur/20103565427

P.P.S. Hint, hint …

Want to learn everything I know for less than $15?

Click here to get my latest hardcover book!

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About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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