Unexpected Delivery

I love it when people deliver!  It’s unexpected!

Here’s the secret to getting people to deliver.

If you really want to get someone to do something, don’t get them to say they will try. Don’t get them to set it as a goal.

Get them to promise.

A promise is much more powerful than a goal.

We expect to fail at our goals based on our past experience. The lizard brain wants to protect us from failure so it automatically sets our expectations to the lowest possible level so we have the highest probability of success.

You know this is true. Just remember all of those New Year’s goals you set.

We TRY to lose weight, but based on past experience we know that we will probably gain it back, so we set our expectations for success low. And your lizard brain says it’s okay if you fail. We say we are going to try to lose 40 lbs, but if you don’t make it or you gain it back, you aren’t really surprised.

On the other hand, experience tells us that we usually deliver on what we promise. Sure, sometimes we fail, but on average if we promise to do something, we usually deliver on the promise.

If you promise someone you love to lose 10 pounds or you tell everyone in your social networks you promise to do it, your lizard brain sets the expectation high that you will deliver and tells you that failure is not really an option.

In fact, it will do anything to protect you from the embarrassment of not delivering on that promise — even if you really don’t want to do it.

Promise me.

Promise me something, because if you promise this we will fulfill our promise together and impact countless people.

Thanks to your votes, “The Impact Manifesto: You Make A Difference Whether You Want To Or Not” was selected for publication by Seth Godin?’s brainchild “Change This.”

Seth Godin, Hugh MacLeod, Brian Solis, Jason Fried & David Heinemeier Hansson from 37signals, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble all had manifestos featured on ChangeThis.

Your vote made it possible for me to be added to that list and I really want to spread this work to 1 million people.

With your help, I know we can do this together.

You can print it. You can read it. You can email it to anyone you have a relationship with. You can post it on your website. You can post it on your blog. You cannot spam people with it. You cannot change it in any way. You cannot sell it for money.

But … DO SPREAD it because, it will impact people and make the world a better place.


It’s a simple promise.

Promise to download and read the Impact Manifesto and get two other people to do the same.


Not to print it. Not to email it to everyone you have a relationship with. Not to post it on your website. Not to post it on your blog. (Although of course, I’d love to have you do all of those things.)

This is a much easier promise.

Just download and read the Impact Manifesto and get two other people to do the same.

When everyone who reads this simple message fulfills that promise, we break the viral coefficient barrier and the Impact Manifesto reaches millions.

Because of that simple promise and what you do to fulfill that promise, the world is a much better place.

One final thing. Put your promise in writing in the comments on the download page and share it with the world. It will help you fulfill your promise and spread the good word that we all make a difference whether we want to or not in the small things that we do today.

And please, share your success with us when you succeed in fulfilling the promise in the comments below. Just get two people to make it so.

Thanks so much for impacting so many people in such a powerful way.


All the best,

Ken McArthur

About Ken McArthur

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

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