Back to Basics 5

Tom Beal asked me this question …

What is THE biggest takeaway from your most recent event about what is working well for either you, one of your speakers or attendees? In other words, the big AHA that you left that event with?

Here’s my answer …

Hey Tom,

At jvAlert Live, I was reminded yet again about the fact that It’s always about the basics, not the new, talked about or biggest or best.

To make money on-line you need three things:

  1. A product or service to sell
  2. An audience to sell it to
  3. Conversion – you need to convince someone to give you the money.

Without ALL of those three things you can’t make money. With ALL of those three things you WILL make money.

So many people are missing one or more of the three and don’t even notice.

I’m reminded of the creator of a List Building Product on the Hot Seat at the 7 Figure event who was forced to admit that he had no list, but was still focused on making the product better – you aren’t ever going to make money until you have an audience.

I’m working on all three of course, but right now I’m focused laser sharp on building more fresh audience for my events, mentoring and coaching programs.

I have the quality — everyone loves jvAlert Live events for sure — But, I’m looking to ramp up my live events massively from 3 events a year to more than a dozen and I want to grow them in size, so now I need to develop partners, systems and techniques to drive audience (leads, prospects, partners, advocates) into the amazing Impact family so that I can have an even bigger impact through amazing people like you. If any of you can help drive more people to my life-changing events, I’d love to talk.

Audience building requires solid partners, because I’m WAY too busy to do it all on my own.

So my basic starting right now is Audience.

By the way, I know you know this, but it’s always worth repeating — it’s always the basics that apply in building partnerships.

  1. Think of the other person first and how you can help them.
  2. Do what you say you are going to do, when you say you are going to do it.

If you ONLY did those two things, every top-level marketer – or any other type of person – would notice you.

Rare traits to have – and people who see them tell other people.

I’m so glad you have them in spades and so proud to have known you all these years.

We need to have breakfast again!

All the best,

Ken

 

The jvAlert Live, Impact and One Day Intensive Events are Amazing, but you have to remember the basics!

I think there are lots of ways I can help and It’s my mission to impact your life and the lives of the people you love in a positive way.

Let me know how I can do that for you personally.

All the best,

Ken McArthur
KenMcArthur.com
jvAlertLive.com
OneDayIntensive.com
TheImpactFactor.com

And many more …

 

About Ken McArthur

Ken McArthur is the founder of ConnectLab.live, an AI relationship-intelligence and warm-intro platform that helps founders who are raising find the funds that fit and the people who can introduce them, and helps fund managers connect with the founders they back. He was recently accepted into Harvard Business School Foundry. He also writes Raise Smarter, a daily newsletter on what's really moving in early-stage fundraising. Ken challenges us to realize we ALL have an impact, whether we want to or not, on thousands of people we touch in our day-to-day lives, and he shows that simple things make a HUGE difference. ConnectLab.live grew out of that belief. Connection is the currency of the 21st Century, and the right introduction can change a company's future. Long before ConnectLab, Ken was the popular host of live events that brought together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to build multi-million dollar joint venture relationships. He has managed product launches ranked in the top 400 sites on the Internet and is regularly asked to speak at leading marketing events. He created AffiliateShowcase.com, a pioneering affiliate program search engine and directory. He also founded the MBS Internet Research Center, which conducted the world's largest survey ever attempted on creating and launching successful information products. Ken was the official mentor for Sterling Valentine as he took his launch from zero to over $100,000 in less than 8 days, a proof of concept documented in Info Product Blueprint. Today he puts that same skill for connecting people and launching ideas to work for founders and the investors who back them.

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5 thoughts on “Back to Basics”

  • tombeal

    The basics are what wins in sports, health, relationships and business. We all pretty know what we should do if we were serious about any of the aforementioned life topics. What differentiates top performers from the rest of the pack is that the top performers actually do what they know they should do; consistently & persistently. 

  • Steve Parady

    Ken, your events, jvAlertLive and Impact, address one of the real basics of marketing- that is that people do business with those they know, like and trust.
     Your live events are a perfect way for people to get to personally know the pros that can really help an entrepreneur  build their business.   I support your efforts 100%. Thank your for organizing these events that attract so many talented people.