Info Product Blueprint


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Section One – The Making of Joint Venture Formula – Complete 6 Video Set

This 6 video set documents how I helped Sterling Valentine go from an Internet marketing rookie with no product, no partners, and no large mailing list to an “ instant” Internet marketing celebrity. Now you can see the entire process, behind the scenes, documented “as it happened.”Section Two – Skill Set Videos – Complete 8 Video Set

  • Launching With Style—Mike Filsaime

  • Copywriting Basics—Carl Galletti

  • Internet Infomercials 101—Mike Koenigs

  • Selling Your Products—John Di Lemme

  • Photography for Info Products—Mary Mazullo

  • The 7 Steps for Creating Remarkable Projects—Michael Port

  • Two Complete DVDs on Outsourcing Info Product Creation—Frank Sousa

Section Three – Skill Set Audios – Complete 6 Audio Set with full printed transcripts

  • Using Audio and Video to Sell Info Products—Rick Raddatz
  • Selling Info Products on Ebay—Mike Enos
  • Building Content for Info Products—Lori Steffen & Jeff Wark
  • Customer Service for Info Products—JoAnna Brandi
  • How Live Seminars and Events Help You Create and Sell Info Products—Mike Ambrosio
  • Legal Issues to Consider When Creating and Selling Info Products—Bob Silber

Section Four – Case Study Audios – Complete 5 Audio Set with full printed transcripts

  • Surefire Marketing Launches—Yanik Silver
  • The Affiliate Manager Launch—Anik Singal
  • Super Affiliate Handbook Launch—Rosalyn Gardner
  • Wedding Firesale Launch—Willie Crawford
  • E-Book Launch—Frank Sousa

Section Five – MASSIVE 674-Page, Comprehensive Info Product Blueprint Workbook and Action Plan

Module 1: Brainstorming And Research

  1. Determine Your Objectives
  2. Fill A Need
  3. Research Your Market
  4. Research Your Competition
  5. Research Your Keywords
  6. Selecting A Delivery Method
  7. Name Your Project And Pick Your Domain Name
  8. Product Descriptions And Messaging Points
  9. Write Your Sales Page
  10. Consider Your Timing
  11. Pricing
  12. Select Backend Products
  13. Create An Action Plan

Module 2: How To Build Your Content

  1. It’s Your Turn
  2. Content Is King
  3. Good Content
  4. Why Should You Create Content?
  5. Uses Of Content
  6. Why You Don’t Create Content?
  7. It’s Time for Some Fun Idea Building
  8. Article Building – The Start
  9. Article Magic Technique
  10. Content Creation As You Talk
  11. Public Domain
  12. Private Label Rights
  13. Stealing Someone Else’s Content For Profit
  14. How To Make Money With Rebrandable And Source Code Software And Scripts

Module 3: Product Development

  1. Creating E-Books FAST!
  2. Adding Audio To Your Website
  3. Adding Video To Your Website
  4. How To Create Screen Captures
  5. How To Create Teleseminars
  6. Preparing Teleseminar Audio For A Professional
  7. Why Paying For Content Just Makes Sense

Module 4: Packaging

  1. How To Create Photographs
  2. Graphic Design Advice That May Save Your Life…Or At Least Your Project
  3. Exploring Your Packaging Options
  4. Doing It All Yourself

Module 5: Copywriting

  1. The Personal Touch
  2. Headlines
  3. Subheads
  4. Format and Layout
  5. Stories
  6. Testimonials
  7. Keyword-Rich Copy
  8. Reading Level
  9. Attention Span

Module 6: Designing Your Website

  1. Websites That Sell
  2. How To Capture Leads
  3. How To Work With Autoresponders
  4. Forums
  5. Blogs
  6. Google AdWords For Info Products

Module 7: Selling And Delivering The Product

  1. Making Sure The Order Goes Through
  2. Product Fulfillment

Module 8: Affiliate Programs And Joint Ventures

  1. Setting Up An Affiliate Program
  2. How to Leverage Your Assets With Joint Ventures

Module 9: Launching With Style

  1. Launch Overview
  2. Defining Launch Objectives
  3. Building Buzz
  4. Attracting Partners
  5. “But Wait There’s More…”
  6. Growing The List
  7. Public Relations
  8. Social Proof
  9. What Can Go Wrong

Module 10: Follow-up And Customer Support

  1. Follow-Up
  2. Customer Support
  3. How To Keep Building Your Backend For Repeat Sales
  4. Promoting by Email

Appendix A – BiographiesAppendix B – Resources


Section Six – Crucial Data from the Largest Research Survey Ever Conducted on Information Products

The MBS Internet Research Center Information Products Survey

I conducted an extensive, in-depth survey of more than 10,000 people who purchase info products. The survey participants were members of my two online businesses, MBS Internet Research Center and members of Together, these members represent many of the same people you might want as customers.My goal was to identify:

  • What types of info products people bought.
  • What they expected to pay for them.
  • Which niche markets have eager buyers.
  • What types of media buyers want.

The survey results were nothing short of amazing! When you can get customers to tell you exactly what they want, you have information that is priceless. And that’s what you’ll find in this special report—real buyers of info products telling you what they are willing to buy from you and how much they’ll pay.Can a report like this help your info product business? Do I even have to ask?If you use this report, it will be like having customers hand their wallets to you. The information inside is that powerful.

That’s 14 Videos, 11 Audios, the massive 674-page Workbook & Action Plan, and the unprecedented MBS Internet Research Center Information Products Survey.