MOBE – Impact Action Plan Package

FOR THE MOBE Community Only!

“Finally! Now You Can Create an Audience of Highly Engaged Raving Fans As You Start, Run, and Grow Your Own Business… even if… You’ve Been Burned, Cheated, and Feel like You’ve Tried Everything Already…”


These secrets have helped many six and seven figure business owners profit from their knowledge, wisdom, and experience online … Now, it’s YOUR turn to put them to work!

Dear MOBE Thought Leader,

It’s tough out there.

I get that.

It’s true that tens of thousands of authors, speakers, musicians, artists, celebrities, experts, marketers, advocates, non-profit organizations, corporations and anyone who wants to reach the masses will try to build an audience of fans for their ideas, products and services this year.

A few (a very few) will succeed wildly.

A few more will wallow in the sad mud of mediocrity, neither experiencing the thrill of victory nor the agony of defeat. These will live in “no man’s land”.

Most will fail. Miserably and repeatedly. When I say “most”, I mean 97%.

Perhaps you have already experienced one of these failures – after all, the odds are over 97% that you have.

Maybe you know what it’s like to strike out for your goal with enthusiasm, only to smash into a brick wall time and time again.

You do your very best to build your audience to reach the people you know you can help, but you end up with just a few friends and family reading your messages instead.

Maybe you have suffered this kind of burning humiliation more than once. Maybe you feel like no matter how hard you try, you’re just never going to have the audience you need to be heard.

Does any of this sound familiar?

Don’t feel bad – you’re not alone, and it’s not your fault.

The reason for your frustrated efforts is not a lack of willpower, it’s not gullibility, and it’s not a moral failing on your part.

The reason why you can’t seem to build a mass audience is really quite simple, and even easy to fix. What has held you back is …

Nobody has shown you the whole story.

Sure you’ve heard all kinds of stories and maybe you have been scammed by people who are pushing the quick fix claiming a secret nobody knows.

Let that soak in. What that means is listening to quick fixes will never fix the problem.mentor

What You Really Need Is A Personal Mentor!

And what you really want is the top-guy — Not just a coach who is repeating ideas that they haven’t executed on,  but an active advocate for YOU that has proven they can help other people do it too.

But, how do you get help from someone who has really done it before and how do you choose a mentor?

In today’s market , coaches and mentors  need to be remarkable  ( as in Seth Godin’s definition – worthy of remarking on. ) and obviously of the very highest quality in every way.

You need someone to provide amazing quality at a value level you can execute on.

All sales are based on trust and value.

So first of all who ever you pick you need to ask the questions:

  • Do I know you?
  • Do I like you?
  • Do I respect you?
  • Do I think you are credible?
  • Do you know your stuff?

And then beyond that.

  • Is this what I want and need more than anything else to transform my life with my limited assets?

If the answers are no, walk away.

If the answers are yes, a mentor or coach can be the best investment you ever made but …

You should go for the very best so …


Who Is Ken McArthur?

Ken McArthur, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.

Selected by Fast Company as one of the 20 Most Influential People Online, Ken’s powerful call to action, “The Impact Manifesto: You Make A Difference Whether You Want To Or Not” was selected for publication by Seth Godin’s brainchild “Change This” which places his manifesto in the company of manifestos written by Seth Godin, Hugh MacLeod, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble.

“The Impact Manifesto” is currently being produced as a short film that will benefit over 100 non-profit organizations by raising funds and awareness for their programs.

Ken is also the producer of a new feature film, “The Impact Factor Movie” which challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

And One More Thing … You Need a Mentor Who Has a Proven System That Works!

Because ONLY With A System That Has the Crucial Elements Necessary For Success Will You Find The LEVERAGE That Makes The Most Of Your Available Time and Resources.


Only With a PROVEN SYSTEM Can You Enjoy The Benefits Of Having Millions of Highly Engaged Fans Listening to Your Every Word.

It’s really that simple. But maybe not obvious.

The truth is though, every great accomplishment involves learning, investing in something and gaining crucial experience. Sometimes that’s not obvious to us.

Sometimes we think others were just born with an audience that really listens to them.

They weren’t.

At one time, every thought leader started right where you are right now.

There’s no reason holding you back from the same kind of success that others enjoy.

And there’s even better news: you can enjoy that success faster, better, and easier than those who came before you.

Because right now, there’s the Impact Action Plan System, the first marketing system that creates a highly engaged audience of raving fans for your ideas, products and services.

If You Can Follow Simple Step By Step Instructions, Then You Build An Audience of Millions!

Maybe you feel like you’ve tried to create an audience before, but it just never works out. So you’re probably fairly skeptical about some marketing package being the answer to finding an audience that listens and supports what you want to acheive.

But this marketing system is different. That’s because it was developed through powerful case studies in real world demonstrations of the power of this system that have built audiences in excess of 30 million people — MULTIPLE TIMES.

When you create your own personal Impact Action Plan you will discover:

  • What you must do before you even think about building your audience.
  • Understand exactly how anyone can thousands of new fans – it’s not as tough as you think (and it’s probably different then you think, too)!
  • The secret to power law curves that create exponential impact.
  • How to use multiple channels to reach people you didn’t even know existed! (the usual advice is out of date and doesn’t work any more).

These are the same secrets I’ve used to build communities of millions of people and put multiple websites into the top 3,000 websites on the Internet (and one ranked at 362 out of all of the websites in the world one the first day of pre-launch.) And I feel sure these community building secrets will work for you!

But you want something that REALLY sets YOU Apart From The Crowd!

Let’s Put You In a Movie As a Case-Study in Front of 30 Million People!

I’m producing a feature length movie called “The Impact Factor” and right now there’s an opportunity feature you as a case study in it.

The objective of this case study program is to inspire, motivate, educate and mentor you through the process of generating a highly engaged audience of passionate fans and to assist you as you develop your brand, message, websites, product offerings, client and customer base, systems and presence as a top-level leader in your industry while allowing you to reach the income levels that you need to grow your business and develop a mass audience of devoted fans and advocates, so you can make a real difference in this noisy world.

During your participation in this workshop and case-study program, I will help you focus, strategize and provide step-by-step coaching, during a live 2 day workshop and on-line training and support to assist you in creating the results you want and deserve and to reach millions with your ideas, products and services.

Working in this case-study group will be an interactive, intense, fulfilling, “out-of-the-box,” productive, exciting results-oriented, focused, supportive and fun experience.

You’ll gain a greater sense of purpose, focus and direction. You’ll develop a specific plan of action. And, you will learn to take specific, consistent action on things that are most important to you… every day.

You are in charge. Bring your biggest personal and professional challenges, opportunities and dreams. Bring an open mind.


Be ready to take your life and your business to the next level of results, joy and fulfillment. If you are chosen to be a featured case study you must be ready to …

  • Attend a special two-day intimate workshop that will teach you the Impact Action System for creating an audience of millions for your ideas, products and services.
  • Create your own Action Plan live at the event.
  • Put that Action Plan into proactive action all the way to completion over the next 90 days.
  • Agree to have your success story featured in my brand new book and feature length movie.


This powerful documentary film is about how we all make a difference — whether we want to or not — and how to leverage art, science and technology to have an even greater impact.

The Impact Factor Movie uses powerful stories to show the strategies, tactics and systems for maximizing your impact and how those principles can create exponential impact in a noisy world.

Using vibrant, visual impact this remarkable movie tells the stories of people from all walks of life who are having an impact right now and how they reach millions with their ideas, products and services.

The movie features amazing people from all types of experiences, backgrounds, belief systems and levels of success telling their stories of impact.

Some of the people you will recognize instantly, others you’ve never heard of, but will never forget once you’ve seen their impact and felt their powerful message.

Artists, scientists and experts of all kinds show how you can make your impact exponential.

People on the streets of everyday life illustrate it before your eyes.

The insights in the movie are based on the principles discussed in The Impact Manifesto: You Make A Difference Whether You Want To Or Not which was selected for publication by Seth Godin’s brainchild “Change This.”

Change This features manifestos from thought leaders including Seth Godin, Hugh MacLeod, Brian Solis, Jason Fried & David Heinemeier Hansson from 37signals, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble.

This movie pulls together a life-time of research, incorporating key principles from The Impact Manifesto and my best-selling books, Impact: How To Get Noticed, Motivate Millions and Make a Difference in a Noisy World and The Impact Factor: How Small Actions Change The World, along with powerful new research to provide a foundation for creating personal impact in powerful new ways.

The Impact Factor Movie will feature …

  • Small world concepts
  • Why we all matter whether we want to or not
  • Stories of small things making a big difference
  • How to use art, science and technology to leverage our impact to reach millions

People’s reactions to your life changing moments as a case study will create powerful impact.

Right now I’m assembling a powerful group of experts, scientists, artists, “techy types” and “real people” to feature in the film and I’d love for you to be one.

Here’s how that can happen …

My friends have been asking me to share my system for getting multiple websites into the top-3000 websites in the world and I’m doing a live two-day workshops around the country to deliver in-depth, pure content – but here’s the catch.

I can only do this for just 4-8 people at a time, because I can only show a limited number of case study stories in the film.

You see, I’m doing this private, intimate workshop as a test of my new Impact Action System to get case studies before the HUGE launch that will be the backend for my new Impact book and the feature-length movie The Impact Factor.

Of course I’ll feature the people I choose to be my case studies in both the new book and the movie.


The question is who should I ask to be my case studies?

I’d really like to feature a global range of case studies in the The Impact Factor movie from all walks of life. In the marketplace women are seriously under-represented and I’d like to proactively make sure that doesn’t happen in my case studies.

I also want to reach minorities and people from all walks of life who are having an impact today and show them how to have exponential impact by using this system.

With a projected 4 million dollar budget for the movie, I’d like to say that this would be a money maker for you, but unfortunately the great majority of that money is already allocated for the costs of pre-production, production, post-production and distribution.

The good news is that the movie will be produced at the highest quality level and widely distributed through multiple channels.

The other good news is that we can make it easy for you to participate.

The first step is for you to say, “Yes! I’d like to be a case study, attend the two day workshop and be featured in the movie!”

All people who want to be considered as case studies will need to attend a two day live workshop.

Unfortunately, we can’t really make exceptions on this for two reasons.

  1. You need to learn the Impact Action System and there is no better way to do it than through live in person training directly with me.
  2. We need to document your progress from the point of learning the system right through the building of your customized Impact Action Plan, your execution of that Action Plan and ultimately to your significant success so we can tell the complete story in the movie.

I’m sure you have some questions, so here are the answers to some questions that I imagine you might be wondering about right now.

There will only be 4 – 8 people in each workshop and you will receive comprehensive training on building a highly engaged audience of raving fans based on case-studies from over a decade of building multiple websites ranked in the top-3,000 sites on the Internet.


All workbooks and materials are included.

  1. During the workshop, you will develop your own custom Impact Action Plan to create your own mass audience of highly engaged raving fans over the following 90 days.
  2. During the workshop, you will be filmed for the movie to document where you are right now, your learning of the system and the start of your journey to create significant impact.
  3. Applications for the workshop will be collected and the participants chosen will be polled for their availability and preferred location. We will attempt to choose the dates and workshop location based on the group’s preferences in order to accommodate as many of the selected participants as possible.
  4. We will hold more than one workshop to accommodate people who can’t make the original date or location chosen.

Am I guaranteed to be successful and in the movie?

Unfortunately, no one can guarantee your success using the Impact Action Plan system, just like no one can guarantee your success in life, because your success is ultimately up to you and your ability and willingness to put in the effort and persistence to make things work.

In life and business, results vary widely.

Part of success is aptitude, some is hard work, much of it is persistence and some is just plain dumb luck!

However, following the blueprint of a proven system is known to increase your chances for success.

Because we only have openings for a limited number of case studies, we only select people who we believe will be successful.

We are eager to show your success and HIGHLY motivated to make sure you have every chance of powerful growth so we can highlight your success story in the movie.

The workshop will take two full days, but most of the other work will be an integral part of your day to day business and it may even SAVE you time.

As soon as I get your positive response – just fill out the form below – I’ll send you more information, ask you some questions about where you are right now and what you want to accomplish and we can make arrangements for you to participate in the workshop and capture your stories and ideas and so we can feature you in the film.

Remember: This powerful documentary film is about how we all make a difference — whether we want to or not — and how to leverage art, science and technology to have an even greater impact.

The Impact Factor Movie uses powerful stories to show the strategies, tactics and systems for maximizing your impact and how those principles can create exponential impact in a noisy world. Using vibrant, visual impact this remarkable movie tells the stories of people from all walks of life who are having an impact right now and how they reach millions with their ideas, products and services — And YOU can be one!


Here’s exactly what you’re getting right now with the Exclusive MOBE Impact Action Plan Package:

  • A personalized Impact Assessment to evaluate exactly where you are now, what your goals are, what resources you have and how to develop them as quickly as possible in a very leveraged way.
  • A personal one on one telephone session with Impact Thought Leader Ken McArthur to evaluate the results of the assessment.
  • A Live Two Day Workshop (You choose which one to attend and what dates work best for you) where we lock in your Impact Action Plan together in a small group setting (No more than 4-8 people at at the workshop.)
  • Live Filming of the start of your case study for the Impact Factor Movie.
  • 90 Days worth of unlimited follow-up mentoring via telephone and email  personally with Ken McArthur when you launch your Impact Action Plan to maximize your results and get the answers you need right away. (YOU choose when the 90 days starts.)
  • Plus a ton of extras like …
  • The world’s most powerful connection technique to help you find launch partners – this works like crazy!
  • The sneaky (but ethical) way to affiliates for your project!
  • The reason why you should never launch before you have a solid Action Plan in place!
  • The strange truth about how Impact loops directly affect your ability to get power law curve results!
  • How the gurus get credibility, without spending years to build credentials!
  • My proven 10-step strategy for building a mass audience – it’s as simple as 123!
  • And I’ll even show you how to into the top 1% of websites on the Internet in less than 30 days – not only is it possible, it’s easier to do it this way than through paying for traffic!
  • The counter-intuitive secrets marketers know, but never tell you about engagement from your fans!
  • And that is only the beginning. After you have attended the live workshop, what once appeared dark and mysterious will suddenly become clear and easy!

Right about now, if I were you, there would be one question on my mind …

What do people who go through this program FEEL like when they experience this intensive program?

Here’s what people just like you say about their experience.

Each person’s story is different, but listen to the impact that they are having right now!







Is it worth the investment?

You’re smart. You looked around and you know that other mentoring packages sell for $10K, $50K or even $100K .

And I truly believe that by now you can see it would be worth that much to build a mass audience of raving fans.

In fact, I believe it’s worth a multiple of those other offerings, if only because of the opportunity to be a case study in the Impact Factor Movie.

Think about this…

  • If the only thing the Impact Action Plan System MOBE Package did was to get you in front of 30 Million People… it would be worth $2,000, yes?
  • If the only thing the Impact Action Plan System MOBE Package did was to give you a personalized Impact Action Plan for building your own audience … it would be worth $2,000, yes?
  • If the only thing the Impact Action Plan System MOBE Package did was to give you a community of thousands of advocates to spread your message … it would be worth $2,000, yes?
  • If the only thing the Impact Action Plan System MOBE Package did was to give you unlimited personal mentoring from Ken McArthur via phone and email over 90 Days as you put your Impact Action Plan into motion … it would be worth $2,000, yes?
  • If the only thing the Impact Action Plan System MOBE Package did was to give you access to hundreds of hours worth of audio and video instruction from a world-class faculty of marketing super-stars… it would be worth $2,000, yes?
  • The good news is the Impact Action Plan System MOBE Package does every single one of those things, and more!

But I’m not even going to think about asking you to pay $10K. In fact, it won’t even cost you $5K.

Because when you take advantage of this special MOBE EXCLUSIVE offer right now, your total investment only comes to $2,000.

The reason why it’s this inexpensive is simple: I want your case study to spread even more impact in the world.

That’s because I know that working together we can impact millions of people!

First remember this is the very best way to build an audience of millions … Then let’s make the deal even juicier…

Here’s a bonus for you!

You’re Also Getting LIFE-TIME ACCESS to The Impact Action Plan Online Resource Center 100% FREE!


This Impact Action Plan Resource Center will give you a complete on-demand encyclopedia of top-level master content at your fingertips – Ready to use any instant you want the leverage it can give you. Plus:

  • You’ll have the inside track on how to avoid the top 10 audience building mistakes that can destroy your plans and dreams – and how to make yourself bulletproof from making these mistakes!
  • You get the lowdown on how to write compelling copy without breaking your brain!
  • The surprising secrets of building an audience by doing the total opposite of what everyone else is doing!

So when you take advantage of the Impact Action Plan System MOBE Package today, you get the complete Impact Action Plan Resource Center free – so let’s get started right now!


Here’s Just a Taste of Some of the
Instant World-Class Insights Available in Seconds!

Getting Started …

  • Fundamentals of Making Money – Yanik Silver
  • Idea Generation – Dan Nickerson
  • Goals and Motivation: You Aren’t a Toddler Anymore – Ken McArthur
  • Context is Everything – Glenn Dietzel
  • Quantum Leap Profits – Tracy Repchuk
  • Creating a Profitable Website – Frank Sousa and Paul Counts
  • How to Destroy Your Business For Fun and Profit – Rick Raddatz
  • Profit Ignitors For Your Business – Bob Yeager

Basics …

  • What is a Long Tail Keyword – Chris Moos
  • How to Find and Register a Domain Name – Chris Moos
  • Keyword Research Basics – Chris Moos
  • Niche Research – Chris Moos
  • How To Set Up a WordPress Blog From Scratch – Chris Moos

Sales …

  • Increasing Your Sales By a Factor of Three – Preston Rahn
  • Building Your Sales Funnel – Todd Brown
  • Lead Generation – Dan Giordano

Copywriting …

  • Simple Secrets of Persuasive Copywriting – Joe Sugarman
  • One Sales Letter Away From Financial Freedom – Ray Edwards
  • Copywriting Basics – Carl Galletti
  • Understanding Good Copy – Trevor Crook
  • Creating Product Sales Using Great Copy – John Di Lemme
  • Headlines – Trevor Crook
  • Copywriter Panel Discussion

Media …

  • Working With the Media – Sanyika Colloway Boyce
  • Media Publicity – Sanyika Colloway Boyce
  • Creating PR – Joe Preston

Mobile …

  • Mobile Marketing – Joel Comm

Advertising …

  • Google Insider Secrets – Simon Leung
  • Pay Per Click Advertising – Anik Singal
  • How to Profit From Solo Ads – Jayson Benoit

Joint Ventures …

  • Networking and Referrals – Bob Burg
  • Joint Ventures – Mark Boersma

Let’s get moving today, and we can start building your impact action plan immediately.

I think you’ll agree, we are on the adventure of a lifetime together…

You’re standing at the crossroads. Of the two roads before you, the one on the left is the road you’ve been traveling a lot… it’s rough, uphill, rocky, and full of pain and toil.

On the right, the road less traveled. It’s smooth, paved, and proven to be the easiest way to create the mass audience of raving fans you want!

Choose the right road. Let’s walk that road together.

This is a personal connection so let’s get connected right now.  Fill out the form below and let’s start with a comprehensive Impact Assessment to evaluate your dreams in details and create your own Impact Action Plan.

I’m a big believer in creating life-time relationships and this is just the beginning.  Each small step we take together will impact so many more.

It’s a sobering fact.

We make a difference whether we want to or not.

So let’s make that impact positive and let’s work together to impact more people starting right now.

All the best,


Ken McArthur

Best-Selling Author and Producer

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