Ken McArthur


Little Things

So, I’m in San Diego at the Impact Event and one big name marketer is telling me about how he increased his business 50 percent since he talked to another marketer when they were together at my event in Baltimore six months ago.   It was just a simple thing. […]

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Film Financing

Hey Folks, Let me update you on what’s going on with the Impact Factor Movie. As you likely know by now, there are THREE films in the Impact Factor Movie Project. The Impact Manifesto Short Film is basically DONE and waiting for launch! The Impact Factor Documentary is in production […]

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About those rich people …

I’ve been rich and I’ve been poor and rich is better … up to a point. Okay, I’ve never been REALLY poor. The  global poverty line is only $2 per day and I’ve ALWAYS had at least $60 per month to live on. Anik Singal has some great ideas about helping people […]

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HARD: Thoughts on Casting 3

What do these movies and TV shows all have in common … The Bourne Legacy, The Wolf of Wall Street, Philadelphia, The Godfather: Part III, The Unforgiven, Duplicity, Michael Clayton, The King of Comedy, House of Cards, NCIS, Cold Case, The Wire, Law & Order, One Life to Live, General […]

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Guidelines for Viral Video Success

THOUGHTS ON VIRAL VIDEOS … Videos (especially viral videos) are HARD. Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain. You can find models that have worked and adapt them to your personal message. […]

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How to Finance a Feature Film 2

Logline: A diverse group of Philadelphia residents try to live significant lives as they collide in interweaving stories of impact. FIRST STEP: Create the Story and Lock in the Script I’ve completed the first draft of my feature narrative screenplay, called “The Impact Factor.” It’s a drama about a diverse group […]

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Deep in the Screenplay 2

In case you haven’t missed me, I’ve been buried this summer deep in the writing of the screenplay for the Impact Factor Feature Narrative Film. A three time Academy Award Winning Writer and Producer offered to help me and I have to admit, it took my thinking to a whole […]

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Open Letter to My Missing Friends …

It seems like you just dropped off the face of the earth. We were talking and then you were gone. My messages drop into nothing. I know you had things going on in your life and the things I don’t know about are probably worse than I can imagine, but […]

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So the words start flowing and threats begin.

It’s a battle and things are getting heated. You are convinced you are right. You are certain you deserve what’s due to you. You know your actions are justified. So the words start flowing and threats begin. Because you believe you have no choice. Whether you are right or wrong, […]

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The Only Cure For Isolation

I wonder how many people are feeling isolated today. It’s an increasingly easy thing to slip into. Maybe you find yourself staying home for days or even weeks at a time due to lack of access to social situations rather than a desire to be alone. Maybe you aren’t contacting, […]

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