The Impact Factor Movie


You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]

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Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]

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How does the business community profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?

Shel Horowitz is working on his 10th book, Guerrilla Marketing to Heal the World (Morgan James, 2016)” and asked me the question … “Can you give me 500 to 1500 words (shorter is better) on how the work you’re doing allows the business community to profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?”

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Kickstarter Info: How to Set Rewards and Campaign Amounts

KICKSTARTER INFO: I’m kicking around Kickstarter Rewards for the crowdfunding campaign for The Impact Factor movie. In Yancey Strickler’s Creative Mornings presentation, he explains how a project that reaches 30% funding has a 90% chance of being successfully completed, so it’s a good idea to have 30% of your rewards […]

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PERSONAL UPDATE …

It’s been an “interesting” summer.

I think that’s true for most people. Life is full of challenges, adventures and constant change.

We always “think” that life will be like it is right now forever and of course it never stays that way.

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