Mass Audience Creation


Season Two – Episode One – Shonda Rhimes, Year Of Yes, and Unconventional Values 2

Behind the scenes of the creation of three movie projects collectively known as The Impact Factor. This episode talks about Shonda Rhimes, and her book “The Year Of Yes”, the instant New York Times bestseller from the creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away With Murder as Shonda shares how saying YES changed her life, the fear of saying yes and unconventional values.

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Guidelines for Viral Video Success

THOUGHTS ON VIRAL VIDEOS … Videos (especially viral videos) are HARD. Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain. You can find models that have worked and adapt them to your personal message. […]

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Two Priceless PDF Files and a Free New Viral Service To Spread Them

Dr. Sami Fab has been a treasured friend for many years and one of the fascinations we share is a love of viral marketing. Now Sami has created a brand-new FREE viral service that can help you spread articles, tips, resources automatically that has a powerful, personal approach to getting […]

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You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]

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Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]

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What Do You Do When the Reviews Are NOT What You Hoped For? 2

What do you do, when you work really hard on something, run it by the people you respect the most and the reviews are NOT want you hoped for? Getting feedback is an “interesting” exercise. While I don’t believe in the “the masses rule” over individual expression, it’s clear that […]

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