Marketing


Season Two – Episode One – Shonda Rhimes, Year Of Yes, and Unconventional Values 2

Behind the scenes of the creation of three movie projects collectively known as The Impact Factor. This episode talks about Shonda Rhimes, and her book “The Year Of Yes”, the instant New York Times bestseller from the creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away With Murder as Shonda shares how saying YES changed her life, the fear of saying yes and unconventional values.

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Guidelines for Viral Video Success

THOUGHTS ON VIRAL VIDEOS … Videos (especially viral videos) are HARD. Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain. You can find models that have worked and adapt them to your personal message. […]


How Much Should I Invest in My Business?

If you are running a successful business, how true are these statements for you on a one to five scale? (Five being absolutely true.) 1. I have more leads than I can handle. 2. I have solid valuable products and services to offer right now. 3. I get very high […]


Two Priceless PDF Files and a Free New Viral Service To Spread Them

Dr. Sami Fab has been a treasured friend for many years and one of the fascinations we share is a love of viral marketing. Now Sami has created a brand-new FREE viral service that can help you spread articles, tips, resources automatically that has a powerful, personal approach to getting […]


The Power of a Mastermind

Ben was special, because at the age of 21 he organized a group of friends to provide a structured form of mutual improvement — not a typical interest of 21 year olds. The group, initially composed of twelve members, called itself the Junto. Ben was an outgoing, social kind of […]


It’s AWFUL news, “but, surprisingly upbeat!”

In Kate Hudson’s movie, “How to Lose a Guy in 10 Days,” Samantha Quan throws out ideas for articles in the magazine, “Composure” that include subjects like Botox disasters, but always ends her suggested topic with the assurance that the article will be “surprisingly upbeat!” That’s the way I feel […]


You Have A Choice

The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at:  http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]


Lessons Learned in Pigeon Forge

Shopping … I will tell you about a couple of things that I noticed a few years ago when I spent a couple of solid days going through gift shops in the Great Smoky Mountains of Tennessee. I think they might help you see yourself in the marketing world. I’m […]


Audience Bias: How to Assess Feedback

Interesting insights today on “Audience Perspective and Feedback”. After recently completing principal filming for the Impact Manifesto Short Film, I quickly did a rough edit and sent a preview to 6 close and respected friends, marketing experts and thought leaders for feedback. The responses were detailed and specific and very […]