So, I’m in San Diego at the Impact Event and one big name marketer is telling me about how he increased his business 50 percent since he talked to another marketer when they were together at my event in Baltimore six months ago. It was just a simple thing. […]
THOUGHTS ON VIRAL VIDEOS … Videos (especially viral videos) are HARD. Like most things it’s a good idea to really take a hard look at what has worked with a detached eye and an engaged brain. You can find models that have worked and adapt them to your personal message. […]
The List … I put together a long list of ways I’ve developed to help people create the impact that they want to have. You can see the list at: http://kenmcarthur.com/help It’s a rather daunting list of options and sometimes when we are presented with a list of options we get even […]
The best way that I know to have impact is to focus on key actions that directly impact the core elements of a process. There’s no word in the English language for what I want to express so I’ve made one up. Let’s call that impact the “coreaction factor” and […]
If you are anything like me you can take years to do what you could do in a week.
You think, plan and try to figure out the “best” thing to do and then when you do something, you do it half-way and get half-way results — or worse.
He’s ugly, vulgar and abusive, but he does know how to run a business. Let me tell you a story, because …. It’s almost Independence Day It’s time to clean-up MY act I want to kickstart YOURS! Take a lesson from foul mouthed, abusive,”makeover” chef, Gordon Ramsay, the brute of “Kitchen […]
Success is so much more likely when you have an Impact Thought Leader Thesis! So what’s a thesis?