What do you do, when you work really hard on something, run it by the people you respect the most and the reviews are NOT want you hoped for? Getting feedback is an “interesting” exercise. While I don’t believe in the “the masses rule” over individual expression, it’s clear that […]
Shel Horowitz is working on his 10th book, Guerrilla Marketing to Heal the World (Morgan James, 2016)” and asked me the question … “Can you give me 500 to 1500 words (shorter is better) on how the work you’re doing allows the business community to profit while meaningfully addressing hunger, poverty, war, and/or catastrophic climate change?”
I had the honor of interviewing Seth for my best-selling book “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World,” and I wanted to share two stories that he told me to help me illustrate how small actions can make a big difference, that I used as the prequel to my book, “The Impact Factor: How Small Actions Change the World.” It was a gift Seth gave me without any expectation it would ever pay off for him. Now I’d like to pass this gift onto you.